Our partnership with National Book Tokens has flourished over the past 18 years since it began in 2006, encompassing a range of projects and continuous growth. Together, we have evolved their primary website through several iterations and developed specialised sites for marketing, e-commerce, and industry campaigns.
In this latest phase of transformation, National Book Tokens sought to unify and modernise their digital platforms within a single, cohesive site. Aligned with their vision, Reuben Digital also aimed to advance the technology using the latest Microsoft Stack, strategically positioning National Book Tokens to maximise their technology investment in the years to come.
What was the brief :
- A unified platform that preserved the functionality of their existing websites
- Drive awareness and sales of National Book Tokens
- New, advanced features to improve user experience and site performance
- A scalable solution to support future growth
- Leverage the latest Microsoft Tech Stack and Cloud innovations
?The situation at the Time:
- Our client operated three main websites:
- Primary website
- Customer rewards and marketing platform
- Personalised gift card sales site (eCommerce)
- Each site served a different purpose, combining these functions into a single, cohesive platform would radically? improve the user experience
?Key Challenges:
- Mapping out each site’s features to ensure nothing important was left behind
- Enhancing user experience and User interface design
- Strategically planning for new feature development while keeping the valuable existing ones
- Building on a new technology stack to support performance, growth and ROI
- Combining Ecommerce, rewards programs, and marketing into a unified platform
- Maintaining uninterrupted service throughout the transition
?Timeline:
- ?Total duration: Approximately 13 months
- Phase 1: Scope definition, specification, and core site development (3 months)
- Intensive planning and foundational work
- Phase 2: Ongoing development, content creation, testing, and launch preparation (10 months)
- Iterative development process with continuous refinement
?What was achieved:
- ?Successfully delivered a refreshed and unified web platform
- Integrated multiple services, catering to a diverse customer base and members
- Built on the latest MS technology stack
- Significantly improved loading speeds and overall performance for end-users
- Enhanced scalability to support future growth and increased demand
- Improved digital presence and operational efficiency
- Enhanced ability to adapt to future market trends and technological advancements
- Continued support through a modernised digital infrastructure
- Delivering Improved sales conversion
At Reuben Digital, we empower businesses to unlock their potential through transformative digital solutions. By combining innovative problem-solving with advanced technology, we build platforms that drive growth, streamline processes, and enhance user experience.
While our client operates in a unique industry, our commitment to solving complex business challenges with customised digital strategies remains central to every sector we serve.
Connect with us now to transform your business!
