Digital Transformation and Business Strategy Alignment: Why It’s Critical

Given the growing role technology plays in organizational planning, the outdated model of departments guarding their territory is giving way to a better model.? It’s a model with two very laudable objectives, fostering inter-functional teamwork, and reducing confusion and inefficiency.?

By taking steps to achieve business-IT alignment, digitally transformed organizations can better allocate their essential resources toward achieving their primary strategic objectives.?

Focusing fragmented units on a single mission and vision should be seen as the first step to achieving goals and objectives.?

As more and more companies become project-oriented, the need to create a framework to help ensure the coordination between projects, and the business strategy, has become a precondition for long-term success.?

The process of strategic planning is an effective first step towards achieving this necessary alignment.

Consideration must be given on how to communicate your core purpose, in a way that connects your employees to the overall vision.? At the same time, creating a coordinated strategic plan to help you win and retain the right customers, and the core competencies, to build organizational capacity.?

This will support your growth strategy, differentiating your company from the competition.?

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