Digital Touchpoints Transforming Patient Acquisition: Navigating the Shift with 44% of Mobile Users Booking Appointments Online
The digital age has revolutionized patient care and patient acquisition, transforming not just how patient care is delivered and accessed, but also how patients are reached and engaged.
The rise in mobile health appointment bookings underscores a broader trend towards digital-first patient engagement strategies, and the data for related digital metrics further underlines this:
The transition from physical to digital in healthcare marketing is not just a trend; it's a shift that is here to stay. To remain competitive, adapting to a digital-first approach is crucial.
With 44% of mobile users now booking appointments online, the importance of digital touchpoints in healthcare cannot be overstated. For healthcare providers, especially those in telehealth, understanding and capitalizing on this shift is essential to meet the evolving needs of patients. It's a clear indicator that for healthcare providers and telehealth services to thrive, they must adapt to digital channels for patient acquisition and engagement, as well as online platforms for scheduling, consultations, and follow-ups.
Furthermore, understanding patient preferences in digital content consumption is crucial. With 63% of patients choose healthcare providers based upon a strong online presence based on a strong online presence, in-person providers and telehealth services alike must fine-tune their marketing strategies to meet these evolving preferences.
With a staggering 90% of US adults leveraging social media for health information, the call for a sophisticated digital marketing strategy is loud and clear. Embrace this digital transformation, where the journey from awareness to action in patient acquisition can make all the difference to your growth.
But where to start?
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At RedySet, we're committed to helping healthcare companies navigate this digital transition, and have proved this with 90+ healthcare & pharma groups, ranging from early stage to public companies.
Our goal is to ensure your digital touchpoints are impactful & memorable for patients, yet cost effective & measurable for providers.
For telehealth providers and pharma groups aiming to attract and retain patients or trial participants, embracing these digital channels is no longer an option—it's a necessity.
Through RedySet’s client success stories, we've seen firsthand how tailored digital strategies significantly impact patient acquisition, engagement and decision-making. With our expertise, we can help you harness the power of digital touchpoints making healthcare more accessible, convenient, and personalized than ever before.
Looking to elevate your digital strategy and transform your patient acquisition approach?
Book a call for an in-depth audit of your current digital marketing activities, recommendations specific to your healthcare business, and a closer look into our tried and true patient acquisition strategies & digital marketing expertise within healthcare.
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