Digital Technology on Shop Floor: 02 Digital Signage & Interactive Displays:
Rajesh Patil
Business Development I Luxury Interiors I Turnkey Design & Build I Commercial Interiors I Retail I F&B I Travel Retail I Mill work I Strategy & Networking I Brand activation I Market Research & Development I Speaker I AI
Every Brand has a story to tell and wish to interact and engage with the client. Youth wants an interactive experience using digital touch screens, smart phones and smart displays. Client today is keen to know finer details and is ready for a premium. Explaining the feature and benefits of a product/ service is much more important than just displaying the brand /price/ offer. Digital Signage also evolved itself from a mere way finding solution to a customer engagement tool. Digital is the new way of life and Digital Signage/ Displays the new front end.
Visual Merchandising= Digital Merchandising+ Product Display. Digital Merchandising helps to reduce physical Merchandise, store size and staff at shop floor. It helps in dynamic product/ price/ promotion management.
In Modern retail, the shopper comes prepared to the store. Retailer should be able to attract the customer to check and engage with the merchandise via displays and enlighten the shopper with the interactive experience at the shop floor. Thus converting every transaction in to a relationship.
Director Mohammedali & Co., Quettawalla Pvt Ltd
8 年Excellent idea come up something for the bathroom industry ... Cheers
Business Development Consultant - Loss Prevention, Secure Display and Clik-Clik UK & Europe
8 年Printed signs as brand promotion and marketing impulse remain an under utilised form of making contact with your target customer. Everybody looks up if there is something above them as they walk around a store or shop. The Clik-Clik magnetic hanging sign system is used for hanging signs and decorations at any height without the use of a ladder or lift. The ceiling or open space above is frequently neglected real estate which could be deployed to benefit.