Digital Solutions that Meet Customer Needs

One of the biggest challenges in creating real value for both users and the business, is building the bridge between customer needs and the thing you are going to build.?

It's easy to jump into the solutions space and just build something, with the hope that it will land with customers.?

It's easy to push a product into the market and argue, that if you just pushed a little bit harder, maybe one day, it will resonate with customers.

What is Hard

What's hard, is to stay in the problem space.?

What's hard is to dig deep into what customers need, what they truly value - and what they would never tell you they want, but deeply desire.?

This is the space where you will find the hidden treasures that will set you apart from the competition.

Now, I know that this space is scary. It's a place organizations avoid like the pest.?

But it's in this space where an abundance of hidden treasures await. It's a space where you can discover true value for your users and for the business.

The challenge, of course, is that you will never find these treasures, if all you do is jump from solution to solution.?

Your Decision

So you have to make a decision.?

Do what is easy. Do what is crowded with competition. Do what everybody else is doing.

Or, take the path less traveled that is overgrown with deep, dark woods. Take the path that will lead you through dark caves. Take the path that has no guarantee for success and is plastered with failure - and a few unicorns.

Then why take this path? Why face the unknown, the scary, and the uncertain??

Because this is where true magic happens.?

This is where you can find innovative solutions that truly address customer needs, instead of just creating more noise in an already crowded market.

Innovation isn't just about building something new. It's about solving problems in a way that truly resonates with your customers.?

It's about creating a product that they will love and continue to use. It's about making their lives easier and more enjoyable.?

And the only way to do this is to stay in the problem space and truly understand what your customers want and need, before you build solutions.

Daniel Jordi is a Connector, Strategic Thinker and Business Developer, on a mission to bridge the gap between Switzerland’s Digital Leaders and the resources they need to thrive in today’s fast-paced digital world.

Through his work at Ginetta , he enables Switzerland’s leading brands to grow their digital business by taking a human-centered approach.?

If you’re a digital leader looking to drive growth, improve user experience or find your product-market fit, let’s connect and discuss how we can work together to achieve your goals.