Digital Snacks | June 17, 2024
?? Welcome to the June 17th edition of Digital Snacks, powered by 1744 Marketing!
For this week's bite-sized guide, we'll be digging into the latest stats about how users are using X, the ways Instagram is making their app unbearable, and a few stories about the future of AI in marketing - including some scary ones.
1. Young Consumers Are Increasingly Turning To Social For Discovery
Young consumers, shockingly, prefer social media for discovering products. Who would’ve thought? Apparently, they enjoy scrolling through endless influencer recommendations instead of traditional shopping methods. It’s almost as if they trust social media more than anything else nowadays.
2. Most X Users Rely On The App Just For News
Speaking of trusting social media more than anything... Most X users rely on the app for news, preferring it over traditional sources. The platform has become a key tool for staying updated on current events, demonstrating its significant role in modern news consumption.
3. Instagram Tests New Ads Overlaid On User Stories
Instagram is at it again, testing new ads overlaid on user stories. Just when you thought your scrolling experience couldn't get more cluttered, they found a way to make their app even more unbearable with ads interrupting your stories. Enjoy the enhanced annoyance!
4. Opting Out Of Meta's AI Training Isn't Going To Work
Ever seen your grandpa post one of these notices? (Peep the screenshot from Holly's actual Grandpa posting this on Facebook awhile back).
Well, they're making their rounds again now that Meta has announced that they are using ALL of your personal content to train their AI, and you have no way to opt out of it. Which... doesn't seem too surprising, but maybe that's just us. They’re making sure your content contributes to their AI advancements, whether you like it or not. Because who needs privacy when you can help train the robots?
5. Instagram's About To Get A Whole Lot Creepier
Speaking of AI... Instagram will soon let creators build AI versions of themselves. Because nothing screams authenticity like interacting with a robot pretending to be your favorite influencer. Get ready for even more “genuine” connections on your feed! Also, nothing screams creepy like the example image they used - eek!
You knew this one was coming eventually, right? We can't say enough about the efficiencies ChatGPT provides when you have a small but mighty team like ours. The perfect sounding board for new content ideas, an easy way to conduct a quick competitor analysis or content audit, and everything in between.
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What Is The Most Important Factor When Choosing A Marketing Agency?
"I'm a small business owner looking to improve my online presence. Can you provide me with a step-by-step digital marketing strategy, including social media, SEO, and content marketing tips tailored to [insert your industry here]?"
This prompt allows ChatGPT to give comprehensive and industry-specific advice, helping your small business improve its online presence effectively.
Share A Customer Testimonial
Not too toot our own horn, but a few weeks ago we got a pretty stellar client testimonial, and immediately knew we had to share it! Social media is such a beautiful place to share the things you're the most proud of, even as a business. Check out our testimonial below and post one of your own this week!
One of the coolest posts we've done for a client in the past few weeks is the post below for Ron Izalco Rum! Our superstar Graphic Designer, Kathleen Noren , took some beautiful shots of Ron Izalco's bottles in natural light and drew the tasting notes around them!
Forward this newsletter along to your favorite digital marketers or small business owners!
Marketing Specialist | Business Admin
8 个月These are a great read to start the week off with!