Digital Signage:The New Kid on the Block
For decades upon decades, retailers, restaurants, pubs and hotels have used print media and static designs for communicating marketing messages to their customers and prospective clients but not anymore!
Digital signage has burst onto the scene in recent years with robust applications and platforms that allow businesses of any size to leverage the power of the internet and cloud-based technology to streamline marketing, improve internal communication, engage clients and enhance the overall customer experience which all drive revenue.
Past studies from neuroscientists noted that animated and motion visuals get noticed significantly more than still and static images because our brains are hard-wired to sense motion as a method to detect a potential threat or opportunity.
As well, recent retail surveys have uncovered that 76% of all buying decisions are made at the store level so it is more paramount than ever to effectively market to shoppers and ensure that customers are being fully engaged within retail locations to maximize purchase opportunities.
Some of the game-changing benefits that digital signage can offer are:
1. Centralized control of content
2. Better flexibility with pricing and promotions
3. Lower cost to make changes
4. Higher customer satisfaction
5. Increased sales of promotions
6. Improved operational efficiency
7. Better compliance with labelling laws
8. Higher purchase averages
9. Increased sales of higher margin items
10. Improved order accuracy
11. Increased foot traffic
12. Higher margin per transaction
Digital signage provides the application to strategically highlight specific products, sales items, special deals and store blowouts with an eye-catching call to action. Additionally, digitally signage can showcase customer loyalty programs, newsletters and share organization stories and company initiatives to further connect with their retail patrons.
Finally, digital signage can also be a revenue generating platform for retailers that can negotiate lucrative terms with their manufacturers, vendors and trade partners. So be open to this rapidly changing movement in the retail, service world and make time to meet the new kid on the block, digital signage.