Digital Signage and the Reopening of Healthcare Facilities

As healthcare facilities begin to fully reopen to the public, they are faced with the challenge of not only providing reassurance that patients and visitors are receiving the best care possible, but also providing them with the best experience possible. Thankfully, the improvement process is not as difficult, costly, or time-consuming. Healthcare Facilities can quickly enhance the atmosphere and appearance with the adoption of one simple element - digital signage.

UX2D is a comprehensive SaaS content management platform designed to power digital signage solutions with a strong track-record in the healthcare segment. Our platform is cost effective and well suited for healthcare solutions from simple screen signage, interactive kiosks, video walls, wayfinding, and digital menu boards. Whether you need to integrate pre-built apps or robust integration capabilities, our platform delivers.

What Is Digital Signage?

Digital signage is a series of professional media displays placed throughout the healthcare facility to provide support for staff, create an engaging experience for patients, enhance wellness initiatives, and create a safer and more productive work environment.

 Digital signage includes:

• Video Walls
• Interactive (touch and touchless) Kiosks and portals
• Interactive Wayfinding Directories
• Digital Menu Boards

Digital signage can be used in a variety of places throughout the facility: building entrances and hallways; patient intake areas; waiting and exam rooms; food service / cafeterias, etc.  

 The adoption of digital signage not only updates the appearance of a healthcare facility, but more importantly, can improve the overall experience for patients, visitors and staff.

 The addition of digital media platforms immediately upgrades the appearance of a healthcare facility, but it does more than add an aesthetic upgrade to your office. Digital signs for healthcare improve patient experience, enhancing communication and marketing efforts, and will benefit both patients and staff.

Here is how:

Patient Benefits Gained Through Digital Signage

Improves patient intake process.

• The patient intake process can be frustrating. By using interactive intake kiosks, patients can accelerate their intake process. Instead of waiting for in-person assistance, they can immediately use the platform to check-in, update records, schedule future appointments, manage and pay bills, and even print reminders, receipts, and other important documents.

Decreases perceived wait time.

• When digital signage with engaging content is added to waiting rooms, it decreases the perceived wait time for patients. When patients are provided content that is targeted to their wants and needs, the perceived wait time is decreased.

Decreases potential patient anxiety.

• Entertainment and general healthcare information delivered via digital signage in waiting rooms does more than decrease perceived wait time. It may help ease minds. Providing engaging content helps reduce the nervousness and anxiety of waiting patients, creating relaxation before the appointment.

Delivers Important health-related information.

• The content shared in your facility can also be educational. Content such as wellness tips, treatment procedures, and medical advice will promote a healthier patient.

Helps patients find their way faster through wayfinding.

• When located near public entrances, wayfinding provides an interactive facility map and directory to aid patients and visitors with less frustration and more promptness for appointments. Unlike static maps, this interactive tool condenses the information needed so your visitors only see what they need, which helps them find their way easier and faster.

Creates a connection to staff. 

• Digital signage gives you an opportunity to introduce patients to staff in a compelling way, providing the opportunity to build a more trusting and personal relationship with patients.

Communicates with visitors.

• Digital signs are not limited to patient-facing content. You can use digital signage to connect with visitors of patients. Information screens can be placed in visitor waiting rooms to provide updates and notifications for those waiting on patients.

 Staff Benefits Gained Through Digital Signage

Reduces strain on staff. 

• Digital signage solutions can help free up staff resources as well as decrease their stress. Rather than extending staffing, kiosk terminals can be used for patient intake processing and scheduling. 

Improves internal communications.

• Staff-facing digital signage provide improved, consistent internal communications.  Digital signage can share information on patient status, staff scheduling, and other important communications. With one click from the management console, new important communications are instantly updated across the facility.

Delivers facility-wide important information.

• Digital signage placed throughout a healthcare facility connects the entire property. Important information can be synced so the same notification is posted on all screens. This is extremely helpful in the event of an emergency such as a fire or security breach. Emergency directions can be shared with everyone in the facility using a centralized platform.

Healthcare Facility Benefits Gained Through Digital Signage

Brand management. 

• Healthcare organizations brand management is critical so that they separate themselves from competitors while making sure their message resonates in the minds of patients. Digital signage tools assist organizations with promoting and reinforcing the brand so that the messaging is memorable and powerful.

Highlight awareness initiatives. 

o  Digital signage is great for deploying a consistent awareness campaign. Digital signage content is simple to update, can be scheduled, and can be changed regularly as required. Digital signage is eco-friendly as it does not require the printing of fliers. 

Promote ancillary services.

• Content shared through the digital signage network can be created so that it works for your business. You can add messaging that spreads awareness about ancillary services, promotions, and promotes upcoming health-related events or news.

Eco-friendly and Timely ROI.

• Digital signage eliminates the need to produce new or updated versions of posters and signage. Instead of spending money on new materials, you can simply update content and distribute it through the content management system. 

Digital signage not only elevates and captures patient attention better than traditional signage, but it can also improve a facilities ability to provide current and effective communications.  Upgrading is easier to do now more than before with WiFi connected media players or smart displays with built-in WiFi and media player.  

For more information on UX2D and our content management platform, please contact us at [email protected] or visit us at https://www.ux2d.com