Digital Signage

Digital Signage Solutions

Empowering digital signage with audience detection and analytics.

A.I. Facial Recognition for Kiosks. Hospitality, Casinos, Self-Serve Kiosks, & Stadiums are all sectors that can benefit from this amazing Technology. Making the most of your marketing budget.

SHOPPING MALLS/SUPERMARKETS:

Unlike other biometrics such as fingerprints, iris, our faces can be observed with usable accuracy from some distance, without us being aware of being watched.

There are various advantages of this, from the security and marketing point of view.

Here, we tell about the marketing use of Face recognition technology in Shopping malls.

INSIDE SHOPPING MALLS:

Digital monitors are everywhere inside shopping malls. They are used for searching shops to give guidance and provide digital advertisements.

By installing Ayonix Digital Signage (AYDIS) application, the screen turns into a smart screen, delivering a specific advertisement to the person viewing the screen.

WHY DIGITAL SIGNAGE:

In a mall, we have a tremendous amount of visual clutter. You need something that will break through that clutter by size, content or location.

Shoppers are busy and distracted, they usually will not stop to watch a full advertisement, that is not appropriate for them.

WHERE TO PUT DIGITAL SIGNAGE:

First, determine where the highest traffic locations are in the mall and place screens there. Areas with long waiting time, such as a food court, also present opportunities for digital signage. When determining a location, keep in mind that some anchor stores have clauses in their contracts protecting their sight lines from any obstructions.

Second, once the screens with built-in cameras are in place, the next step is to create content that will be relevant, useful and fun to the consumer.

When using with the correct content and screen placement, digital signage in shopping malls give you a win-win situation. Businesses attract more shoppers, shoppers can find stores easily. Malls are able to provide another source of entertainment and information to their customers. Businesses can keep track of who is specifically looking for their stores.

Third, run AYDIS which will change the screen to smart digital signage by capturing the shoppers’ demographics (gender, age) from their faces.

Fourth, enjoy and see results in daily, weekly, monthly and yearly graphs.

Ayonix Digital Signage (AYDIS) transforms digital signage into an intelligent, situation-aware content system. The technology works in conjunction with digital displays to sense viewer responsiveness and determine gender and age group, then adapt special messages, advertisements and videos accordingly. Furthermore, AYDIS can also measure the duration of a person’s gaze, further enhancing retailer ability to track consumer behaviour.

 Before AYDIS

Static Contents

Fix Advertisement for everyone

No interaction with user

Fixed Sales

After AYDIS

Dynamic Content

Customized ads different for everyone

Interactive with people demographics

Increased sales

To learn more and try a free demo, please feel free to contact me.