Digital Sales: 6 Quick Fix Steps for Selling Online

Many businesses have now been forced to go digital by the lockdowns and having to work from home. How can your business quickly get online effectively? Since there are so many options available online, where can one get started? Everyone is pushing for their solutions on the internet, where can I get genuinely professional help on what to do?

I am writing this article to answer the above questions and give step by step guide to generating sales online.?

How can a business quickly get started online?

Being online simply means being visible on the internet in a way that generates value for the business. Online visibility is important for your brand and the products/services you offer.

Brand visibility can be achieved quickly through the following ways:

·?????Google My Business Listing

·?????Business Social Media Setup

·?????Local Directory Listings

·?????Business website

Since we are in business to make money, the highest value that can be generated is sales or business leads. To sell online or semi-online your business needs to be visible for what you do.

Product/service is possible through the following:

·?????Google Ads

·?????Social Media Ads

·?????Online Shopping Directories

·?????Search Engine Optimization

Getting started selling products/services online

Whether people can buy from your business online or they need to visit your store, what is important is that digital activities should lead to customer sales. The following are steps you can take to get started generating business leads or sales online.

?1.????Google My Business listing. You can create your listing here. It’s also important to get your profile optimized including adding the products and services you sell.

2.????Google Ads. One of the most powerful features of Google My Business is the link to Google Ads for localized Ads. After creating and optimizing your Google My Business listing, it's possible to start Google Search and Display ads to push traffic to your products/services. Google Ads are paid for, you will need a VISA/MasterCard to make payments or do it through a digital marketing agency.

3.????Facebook Page. A Facebook page will get your business started on Facebook. One of the greatest advantages is the ability to create a community of your fans on that Social Media platform. Though the posts you will make may not be seen by all your followers, posting frequent relevant information keeps your business ‘top of mind’ in your audience.

4.????Facebook Ads. These run off your Facebook Page. Facebook Ads present an opportunity for your posts or products to be seen by people who are not your followers. You have to pay Facebook to get these going but from my experience, when they are set up well, there is always ROI.

5.????Online shopping website. These have become more affordable to set up. You can get a website created for your business that allows uploading of products, shopping cart and online sales. It can be set up to receive both local and international currency.

6.????Online Shopping Directories. There are websites where you can set up your online shop. Usually, they will sell the products on your behalf and send the money your way.

?The above steps drive people to your business online. If you have any questions, you can ask in the comments section. Who knows? You may get the nugget you need to break through online!

Anyone who can coach me to get started?

?Getting started in the digital world can be intimidating. The fear of scams, saying the wrong things or sinking all the money. We are excited at Calmlock to offer Digital Business Advisory services. We will be able to work with to:

·?????Create an effective digital business strategy for your business.

·?????Plan the implementation of the strategy in line with best practice, the current constraint and vision of the business.

·?????Assist in the selection of service providers.

·?????Give an experience input before digital business decisions are made.

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