The Digital Roundup 24.01

???THE?TOP?DIGITAL?NEWS OF?THE?WEEK:???

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• Instagram previews Edits app?Instagram has launched a new editing app ready for download in March, named as a replacement for CapCut. Keep an eye out!?https://www.socialmediatoday.com/news/instagram-launches-edits-video-editing-app-capcut/737775/
• BlueSky adds a dedicated video feed?BlueSky’s video feed will be customised based on your community preferences, check it out:?https://www.socialmediatoday.com/news/bluesky-adds-video-feed-decentralized-tiktok-alternative/737897/
• Instagram are now pushing longer reels??This comes after the platform suggested to users that you shouldn’t post Reels over 90 seconds…?https://www.socialmediatoday.com/news/instagram-will-recommend-longer-3-minute-reels/737913/

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???THE?BEST THINGS WE’VE SEEN ON SOCIAL THIS WEEK:???

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• EasyJet video hits 1.5M views in just 24 hours!??https://www.tiktok.com/@easyjet/video/7462841955710455072?lang=en&q=easyjet&t=1737725783788
• Brands are gearing up for The Traitors finale???https://www.tiktok.com/@takisgb/video/7463504911125286149?q=takisgb&t=1737733535605
• The ‘You’re so funny’ trend takes TikTok by storm?https://www.tiktok.com/@joejonas/video/7462850878748233006?lang=en&q=youre%20so%20funny&t=1737726156421

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???THE?WORST THINGS WE’VE SEEN ON SOCIAL THIS WEEK:???

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• So, it was all lies???60 seconds of crazy influencer confessions following the TikTok ‘ban’?https://www.tiktok.com/@sentmedowntownlights/video/7461722338657144094?_t=ZG-8tKwyJYPucL&_r=1
• Meta offers creators $5000 to join Facebook and Instagram?Creators need to share at least 20 reels on Facebook and 10 reels on Instagram to qualify. Do you agree with this??https://news.sky.com/story/meta-offers-creators-5-000-to-join-facebook-and-instagram-amid-tiktok-uncertainty-13294412

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???AI,??WHAT’S?THE?SCORE????

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• TikTok has launched the next stage of its in-app shopping experience?GMV MAX utilises AI to provide optimised shopping recommendations??https://www.socialmediatoday.com/news/tiktok-gmv-max-retail-ad-automation/738190/

Thank you for reading this week's round-up! What are your thoughts on Instagram pushing longer Reels?

- The Digital Team x