The Digital Roundup 07.02

THE?DIGITAL?WEEKLY?ROUND-UP

From?the?Digital?Team x

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???THE?TOP?DIGITAL?NEWS OF?THE?WEEK:???

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• Sir Martin Sorrell on 2025: the future of agencies, AI and global shifts https://www.thedrum.com/news/2025/02/07/sir-martin-sorrell-2025-the-future-agencies-ai-and-global-shifts
• Snapchat+ Adds New?Elements Including new generative artificial intelligences (AI) elements https://www.socialmediatoday.com/news/snapchat-plus-feature-update-february-2025/739465/
• From Visibility to Advocacy: Why trade PR is your missing link https://wildcard.co.uk/news-views/from-visibility-to-advocacy-why-trade-pr-is-your-missing-link/
• Engaging with Upcoming PR Superstars https://wildcard.co.uk/news-views/engaging-with-upcoming-pr-superstars/
• TikTok Showcases Their Social Benefits To Fight Ban Order in Canada?https://www.socialmediatoday.com/news/tiktok-helping-small-businesses-canada/739516/
• YouTube Partners with Repurpose.io To Enable Reposting from TikTok?https://www.socialmediatoday.com/news/repurposing-tiktok-reels-youtube-shorts/739515/
• Instagram Adds WhatsApp Connection Sticker for Stories A new way to spark DM conversations via IG Stories https://www.socialmediatoday.com/news/whatsapp-sticker-for-instagram-stories/739342/

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???THE?BEST THINGS WE’VE SEEN ON SOCIAL THIS WEEK:???

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• Ad of the Day: Heinz ditches logo in ‘It Has to Be’ outdoor campaign https://www.thedrum.com/news/2025/01/30/ad-the-day-heinz-ditches-logo-it-has-be-outdoor-campaign
• Highlights from The Grammys 2025! We’ve been loving the memes https://vm.tiktok.com/ZGdUBd4ak/
• Aldi has done it again! Aldi is back at it on X https://vm.tiktok.com/ZGdUBRTjj/
• Tesco’s New Campaign ‘It’s Not A Little Thing. It’s Everything’ https://youtu.be/8l7Ut4Z0fjk
• Amandaland The new series from BBC that everyone is talking about https://vm.tiktok.com/ZGdUko5xs/

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???THE?WORST THINGS WE’VE SEEN ON SOCIAL THIS WEEK:???

• 'Emilia Pérez' and its lead star are facing a backlash Here's the controversy explained https://www.businessinsider.com/emilia-perez-backlash-explained-controversy-timeline-2025-1
• Grace and Luca hit the rocks on Love Island Are the new IT couple on the rocks? https://vm.tiktok.com/ZGdUBR1aK/?

???AI,??WHAT’S?THE?SCORE????

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• Concern UK's AI ambitions could lead to water shortages Sir Keir Starmer's plan to make the UK a "world leader" in Artificial Intelligence (AI) could put already stretched supplies of drinking water under strain https://www.bbc.co.uk/news/articles/ce85wx9jjndo
• Big Tech lines up over $300bn in AI spending for 2025 Amazon, Meta, Microsoft and Alphabet forecast massive capital expenditure despite investor concerns about returns and DeepSeek https://www.ft.com/content/634b7ec5-10c3-44d3-ae49-2a5b9ad566fa