Digital Round Up - January 2023
Happy New Year! We hope you've had a great holiday season.
Now, let's start 2023 with the latest news from the digital world! This month's blog includes updates from Instagram, Google, Wordpress and more.
Keep reading to stay in the loop:
Is Authenticity Going To Be The Biggest Social Trend For 2023?
With the rise of platforms like BeReal and people stepping away from the preppy nature of Instagram, we might see authenticity as a huge factor in our 2023 strategies.
BeReal, the app that notifies you to share a candid photo within a 2-minute window every day, has seen immense growth in 2022 (315% usage increase, to be exact!). And this growth is understandable, with other platforms such as Instagram becoming increasingly staged and unrealistic, people like to see the authentic site of social media.
The same goes for TikTok, which surpassed 1.8 billion users in 2022, where the most popular content continues being videos recorded on regular phones, in a non-staged environment - no lights, no fancy edits, etc.?
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