Digital Revenue through Platform based Strategy

Few years back, most of the??companies including the digital natives ones had the products which were used as real problem solver, enabler and differentiators across the enterprises. As uses of these platform increased and digital eco system evolved, soon users realized the need for holistic services and providers started thinking about plethora of services. That was the starting point for the digital platform mindset.?

Today many organizations are already thinking about platform based services and it has become absolute necessity for digital product and services companies. Digital Native companies has led the way – Amazon adding multiple services on top of Ecom: Payment, Audible, warehousing, logistics, product discovery, Audible, Food services, AWS.???Google adding apps for video, maps, docs, gmail, calendar, cloud services.??Microsoft clubbing several services into Office 365 and making the same the desired platform for enterprises.??Interestingly some of these services which were initially just a service on the platform is evolving into platform by itself and the biggest public??cloud platforms are live examples for the same – AWS, MS azure and GCP.?

The Platform is not restricted to digital native companies, even companies like SAP has evolved into major platform service provider and evolution is definitely noteworthy. Manufacturing digitization enabling software MES ( Manufacturing Execution System) is no more just standalone product but full fledged IIoT and Data platforms. Classic LMS ( Learning Management System) has leapfrogged to LXP ( Learning experience platforms). Salesforce and Workday are no more just CRM and HRMS products but platforms with many add-on services other than their core products. Likes of Uber, Grubhub, Tesla, Netflix, Slack, Ola, Didi, Zomato, Swiggy, FB, Paytm are already running their whole business on platform model. More born analog companies like Daimler, Uniliver, Nike, P&G are also coming up with their digital platforms.?

Digital Platform??approach is here not only to survive but thrive the whole global economy. Digital Revenue ( both direct and indirect) through these platforms will grow year over year??for many organization globally. It just the matter of few years before top analyst firms will start reporting platform revenue roadmap globally along with actual mark each year.

Thoughts?