Digital Relevance for SMEs

What is digital relevance? How do your business maintain digital relevance todays business world?

At a high level, digital marketing refers?to advertising delivered through digital channels such?as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

Be AWARE! Asides social media marketing, there are other ways to stay relevant digitally, they are;

• Search Engine Optimization (SEO)
• Pay-per-Click (PPC)
• Social Media Marketing
• Content Marketing
• Email Marketing
• Mobile Marketing
• Marketing Analytics
• Affiliate Marketing

Stay trendy

Video marketing?will be one of the biggest digital marketing trends of 2022, no doubt. If you aren't creating marketing videos yet, you should definitely consider expanding your digital strategy. TikTok is one of the most popular social media channels. A lot of brands use it to enhance their digital marketing strategy.

Also pay close attention to;

• Immersive Customer Experiences.
• Transparent Data Collection.
• Influencer Marketing.
• Segmented Content.
• Customer Retention & Relationships.
• Conversion Rate Optimisation.

Digital marketing?is always?changing?and evolving, but?2022 will?likely hold some dramatic?changes. Businesses and brands must not only plan properly