Digital Recruitment Marketing on the Rise with Gig Economy

MANILA, 21 March 2019 — The global online recruitment market size will be a US$39-billion industry by 2025, according to Adroit Market Research.

With the rising gig economy, the annual growth rate of digital recruitment for part-time jobs will be at 8.3%. But while the part-time or freelance segment is more preferred in Northern America, employers in Asia Pacific prefer permanent or full-time employment over part-time.

The tools of digital recruitment are readily available anyway. There are social media platforms, search engine analytics, also universal resource link trackers and shorteners. Then there are various Google campaigns, Facebook and LinkedIn sponsored contents, or Twitter posts with the appropriate hashtags.

Beyond career portals, there are job posts in Github for developers, or Glassdoor and even Quora for various positions. Huge potentials are therefore in store for businesses leveraging on e-recruitment initiatives.

Convenient, Cost-Effective: Gig Economy

Global digital recruitment grew because it is more advantageous, convenient, cost-effective and time-saving, with a wider audience reach. And the freelance or gig economy surely stands to benefit.

As talent acquisition remains a top priority for global businesses, online recruitment assists companies in conveniently and effectively acquiring talents.

Moreover, companies are looking for hustle-free platforms, wanting to leverage on interest with readily available and cutting-edge technology.

With developments in big data, mobile tech, and automation, finding the best if not the perfect profile matches became easier.

Mobility and Recruitment

Mobile recruiting and other digital solutions have indeed disrupted human resources and recruitment services through information technology and social media.

WeRK, for example, has been a digital and mobile recruitment partner of many companies with forward-thinking recruiters and HR departments. It also offers flexible job ad packages for posting in websites and other relevant channels.

A part of TDS Global Solutions, WeRK’s proprietary filtering methods can then easily match job candidate profiles. As a result, WeRK connects the right people with potential employers.

Recruitment Marketing via Microsites

For businesses to enhance their mobile recruiting experience, one way is to create a superb career job site or microsite.

In the world of digital recruiting, career microsites are surely as important as mobile apps, emails, and text messages.

In fact, almost 25% of total searches contain the word “job.” More importantly, 60% of jobseekers view company career pages first from their smartphones or other mobile devices.

Interested in our digital recruitment and marketing offerings? Connect with us to know more about TDS Global Solutions and WeRK.

Source: https://resources.werk.ph/digital-recruitment-gig-economy/