Digital Printing Is All Around Us

Let's talk Digital Printing!

In my opinion, printing is an ally of digital marketing, and service providers must understand how to integrate printing with augmented reality, QR codes, NFC tags, and social and mobile channels.

For a long time, digital printing was seen as a high-cost service, however, much has evolved in this industry since the transformation by innovative technologies that have given rise to much more sophisticated digital equipment.4

This evolution, coupled with new consumer tastes, has given digital printing a new boom, expanding its markets and providing small companies and print shops excellent opportunities to grow their businesses.

A key growth area in the digital industry for the upcoming years is the applications where the printing of traditional pages will migrate to digital printing. While digital printing has been seen in transactional printing, direct mail, marketing collateral, books, and specialty large-format graphics, the move toward personalization will drive even greater activity in catalogs, magazines, and all other forms of packaging.

Does your company use Digital Printing, such as the HP Indigo and other high level tech? Would love to hear your thoughts!

We here at Spark Packaging provide niche recruitment and staffing solutions to companies in the Converting, Printing, and Packaging space all across the USA. If you are currently in need of any recruitment or staffing support, or would like to learn more to see if we can partner on any of your current/future hiring initiatives please shoot me an email at [email protected]!