Digital PR

What is digital PR?

A marketing strategy that enhances public perception of your brand, boosts your organic rankings and strengthens your reputation for both users and algorithms.

How it works: Basically, you create a network of publications and journalists, and pitch them topically relevant content to publish.

By doing this you’re speaking directly to their readers—your target audience—while building your website’s domain authority by being listed in reputable sources.

That doesn’t even include the number of passive links you can get from other sources if your topic “catches on” or goes viral.

“Cool. So it’s link building, right?” Well, not really. Digital PR has a different purpose from link-building because it:

-Optimizes content for readers instead of search engines only.

-Prioritizes brand identity over search engine rankings.

-Focuses solely on link or publication quality instead of link quantity.

-Prioritizes audience research over keyword research.