Digital out-of-home (DOOH)
Hey Friends , lets Understands what is DOOH and how effective it is :-
Digital out-of-home (DOOH) is one of the fastest-growing forms of advertising. The latest digital signage solutions offer new capabilities enabled by AI and analytics, making it possible to connect brands to their target audiences with the right message at the right time. The result is eye-catching messages that make an impression, capturing the attention of consumers on the go.
Out-of-home advertising, also known as outdoor advertising, is placed anywhere outside the consumer’s home. This could be a public space, event center, campus, major metro station, retail store, on top of a taxi, inside an elevator, and in other commercial areas. Some common examples are billboards, posters, vehicle wraps, and street furniture like bus shelters and benches.
Digital out-of-home (DOOH) advertising is a modern take on out-of-home, powered by digital signage technologies. Compared with traditional printed media, digital screens are dynamic—they can activate the right message to the right target audience at the right time.
With dynamic DOOH advertising, every screen becomes addressable, accountable, and attributable—a strategy known as “3A.”
As a result, the DOOH industry, much like the online and mobile industries, can now provide more data about audience demographics and engagement?and offline-to-online attribution. This makes DOOH advertising extremely impactful. As the industry evolves from one-to-many media to one-to-select media, intelligent DOOH advertising is becoming a core part of every advertiser’s multichannel strategy.
The global DOOH market is projected to reach USD 31.7 billion annually by2025.1?At the same time, DOOH trends show the amount of screen real estate could grow from about 38 million connected displays in 2018 to 87 million worldwide by?2021.1?The opportunity for media networks and their advertisers to make an impact with the latest digital signage technologies is enormous.
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Targeting
While it is not possible to precisely target the ad specifically to just a select audience of a dozen people (and not a 100 random viewers), programmatic at least gives
DOOH the possibility to display the ad at times when the target audience is most likely to see it, possibly offering huge efficiency gains and better deals on media.
Another trend in digital OOH advertising is that it will become more targeted. That means that advertisers will be able to precisely target their audience based on a wide range of factors, such as age and gender, location, online browsing history, and more. This is possible thanks to the advancements in artificial intelligence (AI) and machine learning. For example, say that there’s a brand that wants to generate brand awareness for its new product, a chocolate bar. The brand could create a digital out-of-home ad that shows a picture of the new chocolate bar, along with the product’s price and place of purchase. Then, AI will be able to match the ad with nearby people who have shown interest in the product, or are likely to buy them.
What is Processes of buying media With DOOH?
Benefits of DOOH Advertising
Summary
The future of DOOH advertising is digital, and it’s going to be even more personalized and location-based. This is thanks to the rise of 360 video, advancements in AI, robotics, the metaverse, web3 and the overall digital transformation every industry is going through. Was only a matter of time before Google made the move of having Digital Out-Of-Home (DOOH) and giving you the power to better target.