Digital Opportunity Beckons

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Our weekly CMO Council newsletter on LinkedIn provides insights to CMOs on:

o?? The intelligent way to harness content for AI

o?? New CMO Council Advisory Board lead for North America

o?? Drastic changes to data-dealings in organizations

o?? CMO Council Regional Relationship Officer For Africa Appointed

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The Intelligent Way To Harness Content For AI

Companies want to harness the power of generative AI and get smart answers to important questions, but first they’ll have to discover, classify, manage and secure content from which those answers come from. And they’ll have to do so in a way that avoids content leaks and a black eye to their brand. “You have to sift through literally petabytes of content in order to achieve a high data quality and get faster and more accurate responses,” said David Gould, chief customer officer at EncompaaS. “Can you imagine the fallout to a brand’s reputation if a celebrity consumer’s bill or a chief executive’s expense report lands in a ChatGPT data pool?” Gould asked. CMO Council Chief Content Officer, Tom Kaneshige, recently sat down with Gould to get a better understanding of the opportunities and challenges for intelligent content management amid the rapid rise of GenAI. Find out how to deal with the threat of key information getting into a ChatGPT data pool

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New CMO Council Advisory Board Lead for North America

A champion of CMO-to-CEO executive transition will lead the CMO Council Advisory Board in North America – Christine Heckart, CEO of Xapa World, will apply diverse leadership experience to elevating the CMO title and business impact. Heckart is known for her strategic vision and adept business leadership, leveraging market transitions and technology paradigm shifts while at Microsoft, Cisco Systems, and NetApp. She is also the founder and CEO of Xapa World, a gamified mobile app that helps companies scale high-impact people development to all employees.?With experience on both sides of the board table, she brings over 25 years of experience in the technology industry and has held a variety of leadership roles including CEO, GM, president, and CMO in market sectors that include interactive digital entertainment, SaaS, data analytics, security, networking, and storage. Her focus now is helping companies grow their business by growing their people. Why rapid growth is challenging CMOs in today’s business climate

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Drastic Changes To Data-Dealings In Organizations

The rapid disruption of marketing technologies and strategies over the last few quarters have impacted every conversation about lead generation and a robust sales funnel. Today, strategies like Account Based Marketing (ABM) are accelerating. “This digital focus has been forcing us to adopt newer tools and tactics for an effective Lead Evaluation and Assurance Process (LEAP). It has changed how demand generation works,” reports Lee Salem, Vice President of Sales: WM America, writing in our report, Boosting Yield In The Account Marketing Field. “At WM America, 80% of our campaigns are through ABM targeting that we fulfil through 24/7 tracking of buying signals and intent behavior of 75 million business professionals globally, across 3,300 product categories,” Salem says. But data is still the beating heart of all successful marketing strategies and changes are expected soon in the process of data collation and analytics. Do a deep dive into how marketers and sales leaders are staying ahead of the curve with ABM

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CMO Council Regional Relationship Officer Appointed

CMO, Judy Gounden, CMO Council Advisory Board Member in Africa, has also been appointed the CMO Council’s regional relationship officer. Gounden is CMO of Acmetek Global Solutions, based in Austin, Texas. Gounden has worked in the building and construction, pulp and paper, petrochemical, mining, and retail consumer goods industries for over 25 years, during which time she has gained extensive technical, practical, and business managerial know-how. Her experience lies primarily in the areas of business and marketing strategies, portfolio analysis, and business change management. She is an expert in successfully putting M&A initiatives into action. A transformational leader and marketing expert, she specializes in driving profitable growth in competitive sectors through proactive brand management, customer engagement, and business development. Connect with your peers on our Advisory Boards

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