Digital Newsletter June
As the sun has finally made an appearance, we have been out and about at a variety of different events to learn about the latest industry news and trends.?
Scroll through our new-look newsletter to see invaluable updates from the digital sphere curated by our experts. Don't forget to spread the word and share all our insights with your teams!?
We're back to numbered pages in Google search results! Google says it's about loading faster results where users often don't want to scroll endlessly, and the cynics say it's about increased PPC clicks. Sites may see lower impressions in Search Console, but most clicks go to? the top rankings anyway.
Still a Beta test on website snippets but one that could improve click-through rate if it rolls out. One to watch!
These updates give us more powerful tools to gain more control over how ads show. A key change is visibility of misspellings in the search term report, so there is less heavy lifting in excluding negative terms.
New insights are available for Standard Shopping and PMax campaigns - this update will tell you where your campaigns sit against ROAS targets and provide insights to help optimise, as well as projected conversions.
According to TikTok, this platform lets users capture and share real-life photos exclusively with friends, promoting authenticity. This is TikTok's second still-image app launched this year. Unlike Notes, which was released back in April and targets a broader audience, the new app focuses solely on friend sharing. This could potentially expand engagement opportunities and tap into broader usage trends.
Essentially, these are unskippable video ads in IG form. These new ads could benefit advertisers by increasing exposure and view rates. However, users often find forced ads annoying. Meta will need to balance the potential ad revenue with possible user discontent.
Pinterest has published a new study highlighting the importance of targeting both "passive" and "active" attention in promotions to boost interest and action in response to ads. By combining active and passive approaches, you can drive a stronger audience response. Pinterest excels in leveraging these elements, offering more opportunities to engage effectively with your audience.
While there is much debate on ranking factors, it's clear backlinks are still important. Increasingly, Google is prioritising links from relevant sites, rather than just high authority ones. Our teams are factoring these insights into future campaigns.
As Connected TV (CTV) gradually dominates the TV landscape, it presents exciting new opportunities for advertisers. With rapid global growth, now is the perfect time for advertisers to jump on board and test this dynamic channel. CTV dominates a huge portion of ad spend for digital video – it’s expected to rise by 12% this year, 32% faster than predicted for total media overall.?
Control, flexibility, and real-time optimisation capabilities are top priorities when it comes to selecting media channels, which is exactly why programmatic digital out-of-home (pDOOH) is the channel of choice for so many brands looking to amplify their investments in online advertising. If you are interested in testing pDOOH, get in touch!?
For support of the above segments or any digital activities, please reach out to [email protected]
Thanks, the tmwi Digital team