Digital News to Watch: Marketers biggest worries about AI

Welcome to the latest instalment in our series of weekly roundups, where we bring you the latest news, updates, and exciting developments in the world of digital marketing. This week, we explore the way UK brands are innovating and thinking differently to stay relevant in a market that is ever-changing. We also delve into the reasons marketers and communicators are worried about the rise of generative AI, as well as some exciting new updates to Google Chrome for mobile users to help enhance search experiences.

Let’s dive into some of the latest and exciting updates and news from the marketing world.

Thinking differently: How UK brands are innovating to stay relevant

UK brands are often accused of a lack of innovation, but is this fair? British brands are often accused of this – the story seems to go that we have a long way to go if we want to catch up with our global peers and competitors in almost every aspect, from product and team structures to building meaningful customer experiences.

Marketers explain what they’re doing to stay relevant and drive growth.

Google Enhances Privacy Tools to Protect Personal Data

Google has strengthened its privacy tools to allow users to have more control over what they see – and what can be seen about them. The new features include:

• Results about you – to allow users to track and remove personal contact details from the internet.
• SafeSearch blurring – default blurring of explicit content to protect families.
• Removal requests for explicit personal photos.

The increased privacy tools may impact how some search results look, specifically the default blurring of explicit images. Depending on the industry you’re in, if your content could be deemed inappropriate for families, you may need to consider how this will affect you.

New Top Google Ad Format in Search Generative Experience

We know Google has demoed some of its ads for the new Google Search Generative Experience, and until now, there had been no sign of ads on Google’s generative experience. However, over the weekend users have started to see the first examples of ads on the page. It was always expected that this would happen, but it remains to be seen how fast and impactful the rollout will be. Watch this space!

Amazon’s online advertising unit just brought in over $10 billion in the second quarter

Amazon’s online advertising unit has reported impressive Q2 earnings, surpassing $10 billion in revenue. The robust performance of this sector highlights the growing influence of Amazon in the digital advertising space. The company’s advertising segment has experienced significant growth, driven by increased demand for digital advertising services and products on its platform. Amazon’s success in the online advertising arena underscores its position as a major competitor to established players like Google and Facebook. The substantial revenue generated during this quarter showcases Amazon’s ability to capitalise on its vast customer base and e-commerce ecosystem to create a lucrative advertising business.

Google Chrome Updates for Enhanced Mobile Search

Google Chrome has had an update to enhance the mobile search experience and guide users to find helpful information, including:

• Search suggestions
• Trending searches drop down
• Touch to search functionality
• Expanded explore more suggestions

The new features will impact how users interact with search and the type of content they discover online. The new features should be considered by marketers who will need to adjust their strategies to be shown within these enhanced related search sections.

This is what worries communicators, and marketers most about AI? ?

A new joint survey conducted by Ragan Communications and The Conference Board sheds light on what our industry sees as the biggest problems with generative AI.

Some of the main concerns that were shared include lack of accuracy and misinformation, legal uncertainties, and data security and privacy – concerns that were shared by both marketers and communicators.

If you’re looking for some support or expert advice on how to keep your?digital marketing ?strategies fresh and exciting in a rapidly moving market– get in touch with us. Our team of experts will be more than willing to discuss your requirements and offer their knowledge – just send over an email to?[email protected] ?and we’ll get back to you.