Digital news to watch: Google Improves ad performance

In this weeks digital news, Google has expanded Travel Feeds in Search Ads, allowing all hotel advertisers to showcase detailed feed data, including prices, dates, ratings, and images. Traveler’s can now easily view up-to-date information and book properties directly through ads. Meta is introducing facial recognition technology to tackle scams using fake celebrity endorsements on Facebook and Instagram. The move follows previous efforts, including AI ad reviews and a reporting button, after high-profile figures like Martin Lewis were exploited in scams.

Podcasts are proving increasingly pivotal in the U.S. election. With both Donald Trump and Kamala Harris leveraging the medium to reach diverse audiences, including younger and minority demographics.

Google improves ad performance with Travel Feeds in Search Ads

Google has expanded Travel Feeds in Search Ads, allowing all hotel advertisers to showcase detailed feed data, including prices, dates, ratings, and images. Initially tested last year, this feature led to a 20% increase in click-through rates, indicating higher engagement. Traveler’s can easily view up-to-date information and book properties directly through ads, which now display rich data, making it simpler to explore options. Google is also testing the expansion of Travel Feeds to cover other sectors like car rentals, events, and activities. Advertisers can easily link their travel feeds to campaigns, with flexibility to opt out at account or campaign levels.

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Facebook and Instagram launch celebrity scam ad crackdown

Meta is introducing facial recognition technology to tackle scams using fake celebrity endorsements on Facebook and Instagram. The system will compare flagged ad images with celebrities’ profile photos, automatically removing confirmed scams. Early testing showed promising results, prompting wider rollout. The move follows previous efforts, including AI ad reviews and a reporting button, after high-profile figures like Martin Lewis were exploited in scams. Meta will also use facial recognition to help users regain access to locked accounts via video selfies, comparing them to profile images. Although controversial, Meta claims the process will be secure, with facial data deleted post-check, and it won’t launch in regions without regulatory approval.

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Podcasts are influencing the US election season, like never before?

Podcasts are proving increasingly pivotal in the U.S. election. With both Donald Trump and Kamala Harris leveraging the medium to reach diverse audiences, including younger and minority demographics. With their growing listener base, podcasts offer candidates a unique way to engage meaningfully beyond traditional media. Notably, Trump’s appearance on “The Joe Rogan Experience” and Harris’s upcoming interview with Brené Brown showcase the strategic use of popular shows to connect with specific voter segments in an impactful, conversational format.

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Tesco stands for quality food with playful new campaign

In a fresh twist on its iconic logo, Tesco’s new “ICONS” campaign, created by BBH London. Replaces the letters “TESCO” with produce, symbolising the brand’s dedication to food excellence. Each letter is represented by a carefully chosen food item, creating a fun visual puzzle that highlights Tesco’s commitment to quality. This visually engaging campaign invites audiences to recognise Tesco’s brand identity through fresh ingredients, showcasing its focus on quality and inspiring meal ideas. The campaign will run across the UK until November 10th. Although some are quick to criticise the new add campaign saying that the billboard has lost Tesco’s brand identity all together.

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