Digital News: Snap to add NFTs as filters, Facebook Advertisers shift spending, Kids and teens now spend more time watching TikTok than YouTube
Digital Women ?
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This week's Digital News Roundup: Absolutely packed to the brim with great social media, web3 and digital content all in one place so you don’t have to go anywhere else.?
This week's letter, going out to over 18,000 people working in and around digital and tech is bursting with news stories about the world of Digital, Social Media and Web3 / The Metaverse and all that juicy stuff you can’t wait to learn about.?
Our mission is to educate and empower millions of people to gain digital skills and we serve a community of over 70,000 of you working in and around the digital space in digital careers and/or running your own businesses throughout our channels. -?Find out more about Digital Women here ?and SocialDay here and?our members club here .
Everyone is talking about: The Metaverse! They are... They really are. But What is the Metaverse? And why does it matter for marketers?
The Metaverse is a future evolution of the internet as we know it, utilising AR, VR and the Internet of Things (IoT), among other technologies; it’s a future network of 3D virtual worlds that can be accessed in real-time through virtual avatars and potentially overlay our experience of the physical world.
Because we are decades away from the technological advancements needed to make the eventual Metaverse a reality, even experts find it hard to define what exactly it will look like. Some describe it as the transition from the internet as a place we visit through a physical interface i.e. computers and mobile devices, to the internet as a place we are constantly within.
Others envision it as a kind of VR social media, with several key Metaverses we visit akin to the popular social media platforms of today. What do you think? How do you define the Metaverse? Let us know with your comments or hit reply. You can also read our feature here on SocialDay that explains what we think the metaverse is and why it matters for marketers.
Snap is exploring ways to let artists show off their digital collectibles as AR filters on Snapchat
Another interesting story this week is about Snap - The crypto market may have entered its deep midwinter, but that’s not stopping mainstream tech companies from continuing to dabble in the space in the event that things heat up again. In the latest development, Snap is exploring ways to let artists show off their digital collectibles as AR filters on Snapchat. Read on about this story here.
?? Hot Take - Spotted on Twitter: Tiktok is now overtaking Google Search and Maps for Informational and discovery search queries for Gen Z says Carrie Rose.
Let's get together soon:
Join us for Digital Women LIVE on the 4th Nov with Natwest, Limited Tickets Available!
New Speakers and sessions have been announced! Tickets are just ￡35 for members and the event is CPD accredited too.?Learn more
The Digital News Roundup - The moment you've all be waiting for, right?
The digital news roundup is here! In the digital space the world moves really fast and before you know it, what you’ve learnt has changed. This letter, going out to 18,000+ Digital Women EVERY SINGLE WEEK via Linkedin and our Mail List, it is going to keep you up to date with all of that digital stuff you need to know about so you can get on with your work but also impress your peers, your boss or your clients with your epic digital knowledge.
Your top news headlines from Web3 to Social Media! - Rounded up so you don’t have to go anywhere else.?
Web3 / Metaverse
?? Startups race to build a crypto-native, consumer-friendly messaging platform for web3 (Tech Crunch )
?? Polygon Among Six Web3 Projects Selected for Disney Accelerator (DeCrypt )
?? Web3 Goes Mobile In Bid For Mass Adoption (The Defiant )
?? Hyundai imagines a grim future where metaverse 'artists' live in their cars (The Verge)
?? 34% of gamers want to use crypto in the Metaverse, despite the backlash (CoinTelegraph )
??UK Court Approves Use of Blockchain NFT to Sue Someone (Bloomberg )
VR / AR
?? How important is VR to the Metaverse? (We Rave You )
?? Meta plans to make VR headset business-friendly (Tech Target )
??VR Studio Releases Free Unity Development Framework for Building Rich VR Interactions (Road to VR )
??Watch this impressive AR demo 'reset' a room using latest Apple tech (The Verge )
?? Snap eyes adding NFTs as AR filters in Snapchat (Tech Crunch )
?? AR Design Studio creates Climber's Cabin in Winchester (Dezeen )
??Oppo's Air Glass is an AR experiment with one great idea (The Verge )
领英推荐
Social Media
Facebook / Meta
?? Facebook faces a reckoning as advertisers slash spending and abandon the platform for the first time ever (Business Insider - Paid sub)
?? Facebook-owner Meta releases first human rights report (Reuters )
?? Banks See Growth on Twitter & Instagram As Facebook Falters (The Financial Brand )
?? Facebook test lets users have up to five profiles for the same account (Yahoo Movies )
?? Instagram launches its creator marketplace on an invite-only basis (Tech Crunch )
?? Instagram follows Twitter by testing new Notes feature, ads on profile pages (Android Central )
TikTok
??TikTok owner ByteDance launches 'Instagram-style' social media app (The Drum )
?? Kids and teens now spend more time watching TikTok than YouTube, new data shows (Tech Crunch )
?? TikTok to roll out content filters and maturity ratings in pledge to make app safer (Tech Crunch )
??Twitter experiences longest global outage in years (Guardian )
??Woman sparks debate after adding 'sex work' to her LinkedIn profile (Indy100 )
?? Google Maps to offer energy-efficient routes tailored to electric vehicles, hybrids, more (9to5Google )
?? Google Makes its 'Ads Creative Studio' Tool Available to All (Social Media Today )
?? Sender Warning Issued For Millions Of Google Gmail Users (forbes )
Events, offers and happenings in Digital Women and SocialDay
How do I?PROVE Social ROI?to my boss or clients? Fret not, we've (and our social media besties Agorapulse) created a 22 page guide to show you exactly how to PROVE the work you are doing is providing a return.?Download your FREE copy here. ?And if you're a social media marketer, we have a whole host of great resources for you available for free in the?social media marketer zone.
Meta & Twitter are Joining us at SocialDay is on the 14th Sept at Bounce Farringdon and the event CPD accredited.
We'll be covering the Metaverse at?SocialDay!
At?SocialDay?on the 14th September, we’re opening the event with a discussion on the Metaverse hosted by Sydney Samuels from Loop not Luck with Isabelle Quevilly from Meta, Rahmon Agbaje from Loud Parade and Jessica Thomas from Merse Advisory we’ll be discussing everything from the opportunities in the Metaverse, what the future looks like and how we will build products and communities to ensure diversity and inclusivity. There is also an opportunity for you to ask your burning questions to our panel.
Interested in coming along??Book your ticket here.? (all tickets include, sessions, food, drinks and CPD accreditation)
Confirmed Marketing and The Metaverse Panel Speakers
That's all for this week folks! Thank you for tuning in.
All the best,
Lucy (Connect with me here)