Digital Movements, Digital Marketing - Nonprofit Opportunities and Challenges

If you watched the inauguration, you saw a line-up of digital billionaires - Musk (x, formerly Twitter), Zuckerberg (Meta: Facebook, Instagram, WhatsApp, and Threads), and Brin (Google and Youtube) - alongside Trump (Truth Social). ?And let's not forget the ongoing TikTok brouhaha.

We should all find this striking. Digital marketing and digital movements, powered by social media, are reaching new heights of influence.

At iMission, our 2025 resolution is to continue helping our nonprofit and education clients unlock the full potential of these platforms to drive meaningful impact. In this newsletter, we explore the opportunities and challenges nonprofits face as they harness the power of digital marketing for good.

Best regards in 2025,

Rob Leighton, Executive Director

How Digital Communities Are Driving Nonprofit Reach

Most nonprofits have small teams dedicated to building awareness and engagement - perhaps a few people, or even just a fraction of one person’s time. What if we could let our supporters truly show up for our causes, connect with each other through these missions, and rally their communities alongside them?

GoFundMe’s Social State of Giving, released in October 2024, revealed that social sharing plays a role in community engagement, particularly for Gen Z and Millennials. Additionally, 25% of Gen Z reported they share causes as a form of self-expression, underscoring the role of digital space in personal and social identity. Read the report.

Online Reviews & Reputation Management: A Critical Guide for Nonprofits

In today’s digital world, online reviews and ratings are important for any organization, and nonprofits are no exception. While nonprofits focus on their mission-driven work, they cannot afford to overlook their online reputation.

It’s not just about showcasing positive feedback; it’s about building trust, attracting donors, and ultimately, advancing your cause. Read more

Benchmarking Your 2024 Fundraising

The 2024 Nonprofit Fundraising Study by Nonprofit Pro provides benchmarks for donor acquisition, retention, year-end giving, and digital fundraising. Key findings:

• Nonprofits surveyed overwhelmingly raised more money.
• Nonprofits continue to struggle with finding digital donors and building communities online citing various roadblocks.
• Most nonprofits are not overly reliant on year-end giving — instead focused on raising funds throughout the year.
• GivingTuesday continues to lose traction among nonprofits, with 30% not even participating.
• Despite recent fundraising hurdles, 56% of respondents admitted their organizations do not create donor engagement strategies.
• Digital communications, events, and face-to-face communications led the way when it came to donor engagement tactics.

Managing Duplicate Records in Salesforce

Inaccurate, incomplete, or inconsistent data can derail your fundraising. Duplicate records, in particular, can make a fundraiser’s job even harder. Salesforce offers standard duplicate management features, but these tools can fall short, particularly true when dealing with complex, large, or rapidly growing datasets. So, what’s the best path forward to clean, duplicate-free data?

In this article, we explore the strengths and limitations of Salesforce’s built-in duplicate management and how you can leverage additional strategies and tools to improve data accuracy, streamline workflows, and save valuable time.

iMission Tips for Filming Yourself for Social Video

Video is important for bringing life and interest to your nonprofit’s social media channels. Here’s a technical tip sheet that you can share with your community to get good quality, home grown video created. ??