DIGITAL MARKETING: WHAT YOU NEED TO KNOW
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
These figures are even higher among mobile internet users. 89% of adults go online at least daily, and 31% are online almost constantly. As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy
It is. "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy has changed along with it — meaning offline marketing isn't as effective as it used to be.
What is Digital Marketing?
Digital marketing, also called online marketing, is a way to promote your brand, product, or services to potential customers using the internet and digital marketing channels. This includes search engine marketing, video content, social media posts, content marketing, web, and social media advertisements.
Essentially, if a marketing campaign involves digital communication, it is digital marketing.
Why is digital marketing important?
At this point, digital marketing is indispensable for any business and brand awareness. It seems like every other brand has a website. Furthermore, if they don't, they essentially have a social media presence or digital ad strategy. Digital Marketing is normal to the point that buyers presently expect and depend on it as a method for finding out about brands. Since advanced promotion has countless choices and systems related to it, you can get imaginative and explore different marketing tactics on a budget.
Benefits of digital marketing
Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers several other advantages as well. These are a few of the benefits.
A wide geography reach
When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business's market reach.
Cost efficiency
Digital marketing compared to traditional marketing carries a lower cost. Overhead costs for newspaper promotions, TV spots, and other conventional advertising models can be high. They likewise give you less command over whether your target groups will see those messages in any case.
With digital marketing, you can make only 1 content piece that attracts guests to your blog/website as long as it's dynamic. You can make an email promoting effort that conveys messages to a designated customer list on a schedule, and it's not difficult to change that schedule or the content assuming you want to do so.
Whenever you consider it on a wider scale, digital marketing gives you significantly more adaptability/flexibility and client contact for your ad spend.
Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.
Assuming you work for a private company, it's probable hard for you to rival the significant brands in your industry, a large number of which have a great many dollars to put resources into TV plugs or cross country campaigns. Luckily, there are a lot of chances to outclass the huge players through strategic digital marketing initiatives.
For example, you could recognize specific long-tail keywords that connect with your product or service and make top-notch content to assist you with positioning on search engines for those keywords. Search engines don't care which brand is biggest — instead, search engines will prioritize content that resonates best with the target audience.
Quantifiable results
To know whether your marketing strategy works, you have to find out how many customers it attracts and how much revenue it ultimately drives. But how do you do that with a non-digital marketing strategy?
There's always the traditional option of asking each customer, “How did you find us?"
Unfortunately, that doesn't work in all industries. Many companies don't get to have one-on-one conversations with their customers, and surveys don't always get complete results.
With digital marketing, results monitoring is simple. Digital marketing software and platforms automatically track the number of desired conversions that you get, whether that means email open rates, visits to your home page, or direct purchases.
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More connection with customers
Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.
Think about your social media strategy. It's great when your target audience sees your latest post, but it's even better when they comment on it or share it. It means more buzz surrounding your product or service, as well as increased visibility every time someone joins the conversation.
Interactivity benefits your customers as well. Their level of engagement increases as they become active participants in your brand's story. That sense of ownership can create a strong sense of brand loyalty.
Types of Digital Marketing
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples.
I will make a detailed explanation of every type of digital marketing tactic and the channels involved in each one, in my next article.
What does a digital marketer do?
Digital marketers such as myself are accountable for driving brand awareness and leads through every one of the digital channels - both free and paid - that are available to an organization. These channels include social media, the organization's website, search engine rankings, email, display advertising, and the organization's blog.
The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's "organic traffic." In small companies, one generalist might own many of the digital marketing tactics described above at the same time. In larger companies, these tactics have multiple specialists that each focus on just one or two of the brand's digital channels.
As a Digital Marketer, here are a few titles I hold and would be used as an example;
Google Ads specialist:
Main KPIs: Overall Performance
A Google Ads specialist is a person with expertise in the use and understanding of the Google Ads interface. They are responsible for strategizing and handling marketing campaigns for their clients. in short, Google Ads specialists get the business to rank on Google using the various Ads format provided by google.?
SEO specialist:
Main KPIs: Organic traffic
In short, SEO managers get the business to rank on Google. Using a variety of approaches to search engine optimization, this person might work directly with content creators to ensure the content they produce performs well on Google — even if the company also posts this content on social media.
Taking the Next Step in Digital Marketing
Digital marketing is the marketing of the future, it should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential.
IF THIS ARTICLE HAS CONVINCED YOU THAT YOU NEED DIGITAL MARKETING OR NEED TO IMPROVE YOUR CURRENT STRATEGY,?I'M HERE TO HELP YOU DO THAT. I LOVE HELPING BUSINESSES GROW WITH DIGITAL MARKETING STRATEGIES AND SOLUTIONS.?
Did I miss something in this article? Have additional questions about digital marketing? Let me know in the comments!