Digital Marketing Weekly Roundup | Neil Patel Digital India | Issue #6

NP Digital India’s?Digital Marketing Weekly Roundup?| Elevate Your Marketing Game, Stay Informed.

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Project Magi - Google's Game changer in Search?

According to the New York Times, Google has 160 engineers working on Project Magi ???. Project Magi is a stepping stone into a new search engine they are planning on releasing. The new search engine will replace Google as we know it. There aren’t tons of details on their new search engine, but there are details about Project Magi.

Chat like interface - Google wants to make search more like a conversation. Imagine asking a person questions and getting answers. Kind of like ChatGPT, Or think of how you interact with Alexa, but a smarter version than that. And one that can learn not just from how you conversed in the past, but can learn on the fly as you are asking questions. It’s the next logical step in search. We all want answers and we want relevant answers that are adapted to us.?

The old-school method of seeing 10 results per page when you are just looking for an answer is what they are trying to provide. Now this won’t work for all search queries but think of this as the next stepping stone to previous changes like Google’s knowledge graph. The big change though isn’t that, it’s actually how Google will help facilitate transactions.

Top things you need to know this week:

• Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation.
• Google is designated a “gatekeeper” under EU’s new Digital Markets Act (DMA); here’s what that means and how it impacts Google products.
• Google uses Bloom filters in Search Console, prioritizing speed over accuracy, causing higher filtered data volumes.
• YouTube’s AI-powered solutions enhance ad creativity - Here’s how AI is reshaping the future of advertising on YouTube
• Meta reveals "Post Search" feature in Threads app for India, UK, US & Argentina
• Google Confirms Google Sites Are “Not Ideal For SEO Purposes”

AI Corner

Google has introducing a new way to showcase their existing and future collaborations with people across disciplines like artists, academics, scientists and entrepreneurs.

Hiring Corner

NPDI News

• How has the rise of healthcare startups transformed lives? Our CEO, Pradeep Kumaar a.k.a Prady shares his perspective on innovative healthcare.
• NPDI Listed as one among the Top 10 SEO Agencies by Outlook India. ?
• NP Digital Virtual Summit, where we’ll be talking about marketing challenges and opportunities in the AI era. Sign up now and join us—the first two days are free!

Graph of the Week

One of our Client from Health & Personal care industry, having a rapid growth. If you want our team at Neil Patel Digital India to help you get more traffic,?just book a call.

I hope you enjoyed reading our 6th edition of the Digital Marketing Weekly Roundup. Feel free to share your feedback to?[email protected]?Also, comment on what other sections you’d like to see in our Newsletter.