Digital marketing has revolutionized the way businesses promote their products and services, Hi Amol Sonawane here again, In last Article we discussed basics of Digital Marketing and it's some key elements. In this Article we will learn about features of digital marketing over conventional marketing. Here are some reasons why digital marketing is often seen as more advantageous:
- With very short time and with focused technique you can easily reach your targeted audiance globally and with conventional marketing you never reach focused audiance as faster as digitaly you can.
- Without any physical presence you can reach to your global focused audiance with digital marketing, in traditional marketing you must particiapate in promotional events/exhibitions, put banner / canopy at public place visit to customer places etc.
- With digital marketing you interact with multiple customers online where must have to creat heart touching experiance, In traditional marketing ther is always one on one approch which will build personal relations, which it self advantage and disadvantage too, because again approch is related to specific locations and small set of customer.
- In digital marketing promotional cost of products and services are very less. Traditional marketing required print media, TV Add, Radio Add, magazine, newspaper for promotion where high budget is required.
- In Digital Marketing you will get real time feedback about customer intreast, it's demography, their products intreast etc. and this will be without investing additional survey cost. In Traditonal marketing if you run TV add, put canopy at roadside or published add in magazine, those add defenitely seen by thousand of people but you cant track to those. Digital marketing offers targeted audience reach, cost-effectiveness, measurable results, immediate impact, enhanced reach, interactive engagement and enhanced brand awareness. Embracing digital marketing strategies can significantly benefit businesses in today's digital age.
To grow any business, marketing is a must. Word of mouth will only take us so far. As small businesses, you do not usually have a marketing department, nor are able to employ a large agency to do the work for us.
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I hope this Article will help you will plan your journey, please feel free to contact us or write us on [email protected]
