Digital marketing vs. Traditional marketing: Which is more relevant in 2020?
Welcome to Industry 4.0. As we embrace the era of the Fourth Industrial Revolution, there is no surprise that most of the spurring business drivers through 2022 are technology-related.
Running a thriving business is more than just about selecting a suitable market or having high quality products. It comes with leveraging the right kind of marketing strategy to effectively reach your target audience and convert them into potential clients.
The hard part is the dilemma of choosing which part of marketing you should emphasize more: traditional marketing or digital marketing?
Traditional Marketing & its Advantages
Traditional marketing refers to the conventional way of reaching out to a semi-targeted audience with various offline advertising and promotional methods. Traditional marketing typically involves:
- Telemarketing
- Outdoor billboards
- Flyers
- Direct mails through postcards, brochures, letters
- Print marketing through newspapers and magazines, broadcast communication through television and radio
- Referral marketing
Over the years, traditional marketing has had a proven high success rate with its ability to reach out to places where internet connection is scarce. The influence of the printed word still lives up to expectations. Print is often viewed by consumers as more trustworthy and credible.
Advantage 1: Best Way to Reach A Mature Demographic & Local Prospects
The over 65 population tends not to use the Internet as much, so they are not as reachable through their phones and computers. If your prospects are mature, your best bet to reach them is through newspaper and magazine ads, radio and TV commercials, and billboards.
Traditional marketing also works great if you’re a small to medium service that relies on the local community for business. Sometimes, flyers and posters offer a great return on investment, especially when you can print them out for pennies. We’re not saying that a digital campaign wouldn’t have netted them more customers, but with an ROI of 200%, why NOT put up a hundred of these around your neighbourhood?
Advantage 2: Hard Copy Marketing Materials Are Easier To Remember
Although most of us are used to reading off screens, there’s something about paper copy that makes it easier to process and recall the information that was read. In fact, neuroscientists overwhelmingly agree that the benefits of reading from paper shouldn’t be dismissed lightly.
One study used eye-tracking technology and EEG to measure ease of understanding, persuasiveness, and attention in people exposed to ads on paper and on a digital medium. They found that paper is 21% easier to understand and that people reading paper ads are 70% more likely to remember the company which placed the ad.
Source: https://assetdigitalcom.com/digital-marketing-vs-traditional-marketing-whos-winning-the-battle/
Digital advertising and its Advantages
Digital marketing encompasses all types of advertising and marketing efforts done online via the Internet or an electronic device. Businesses leverage digital platforms to connect with prospective customers through mobile phones, computers, or tablets. Tactics using these platforms include email marketing, social media influencing, blog posting, pay per click (PPC), search engine optimization (SEO), and content creation.
Designed to reach a large variety of consumers, digital marketing has replaced most traditional marketing tactics with its exceptional ability to market on a much faster and larger scale.
Advantage 1: Budgets Are Easier To Redistribute
With digital marketing, budgets are mostly placeholders. You can plan to spend $1000 on Facebook ads every month, running branding campaigns, only to figure out one week and $250 later that those campaigns are underperforming. So seeing this, you immediately pause the campaign. Spending stops.
Advantage 2: A/B Testing Timeline Is Greatly Reduced
Digital marketing budgets are flexible because the testing process makes it easy to pinpoint top performers, allowing for performance-boosting tweaks in ongoing campaigns. Budgets can be moved away from non-performing campaigns toward well-performing campaigns. Under-performing campaigns can be paused while the marketing team considers what changes are needed to improve performance. In contrast, a traditional direct mail campaign can take weeks to wrap up and analyzing data from it can stretch months. The same goes for print, radio, and TV – the metrics are not immediately available and not as precise as we would want them to be.
So Which Is Better?
The world has transitioned into a digital environment. There is very little you can do about it. Investing in digital campaigns is common sense with the rise of the digital age. If you have tried traditional marketing before and have not seen the rapid growth results you wanted, then digital marketing is the way forward so you can keep up in today’s hyper-competitive world.
However..
It’s Not Digital Marketing VS. Traditional Marketing – It’s Digital AND Traditional Marketing
Source: https://assetdigitalcom.com/digital-marketing-vs-traditional-marketing-whos-winning-the-battle/
Make use of a high-powered lead generation campaigns to blend the best of both worlds in traditional and digital marketing, and ensure that your business is on a more secure path to growth.
With the world being more digital than ever due to COVID-19, it could even be a critical time to make your website in to a lead generation engine and get the most out of your efforts.
Learn more about Traditional & Digital Marketing with Aventis Today!
Source: Assetdigital.com & Knowledgeenthusiasts.com