Digital Marketing Vs Traditional Marketing
What do you choose between digital marketing and traditional marketing? Many businesses encounter the difficulty in choosing the method whether it is digital or traditional marketing. To take the decision is the most difficult task in the business sector. Many small businesses struggle for the decision because the budget they have can’t be stretched in both the methods.
The questions arise like, which method would benefit the business most? How would I know about the method whether it is on scale properly or not? On whom should I keep trust for the marketing? Should I do it myself? Should I hire a company to do it? And etc.
The answer to all these questions is surprising.
Clearing the terms, the advertising and printing ads on newspapers and magazines, commercial ads on TV and radio, flyers in the mailboxes etc. are examples of traditional marketing. On the other hand, the method of investing in websites and brand the company’s name through a social media platform like Facebook, twitter, and YouTube, this is called digital marketing.
# Benefits of Traditional Marketing:
You can reach out to your local targeted audience:
For example, radio ads can be played to your customized location or areas. The flyers can be delivered to the particular suburb mailboxes.
The materials that the audience can keep:
The audience can keep the flyer or the material to have a look over again and again if required.
1. Easy to Understand:
Because of the knowledge of this strategy, the audience can easily understand the value of the branding
According to a popular survey, The direct mail is easily processed mentally and tested better for brand recall.
2. The Falling Part of Traditional Marketing:
Little interaction between the medium used and the user: It has the hope from the customer of patronizing the brand by providing the information of the brand that it exists.
Print advertisement can be costly: The printing material can be costly and you need to hire different people to distribute among the audience.
Results cannot be measured. You would not be able to measure if the method was successful or not.
# Benefits of Digital Marketing:
Digital marketing allows you to target both local and international audiences. You can make your campaign more effective by filtering it to a more specific audience demographics like gender, location, age, and interest.
The audience has the option of choosing the medium of receiving the content:
Everyone has a different medium interest to have knowledge all about. Some opt for blogs to read and some opt for YouTube videos to know the trends. Many people don't like to receive flyers in their mailboxes or phone calls at the inconvenient time for the stuff they are least interested in. With digital marketing, the audiences have the option to opt in or out for the communication and actually, it's relevant too, as the audience were the ones searching for you.
1. Interaction is Possible:
Interaction is encouraged with the use of social media platform. The traditional method doesn’t allow you to interact with audiences. With digital marketing, you can encourage your prospects,. Clients, and followers to act upon with likes and visits to your websites, rating your products and services, buy them and provide feedback.
2. Cost-Efficient:
Compared to the traditional method, the digital method is still cost-effective even though you opt for online paid advertisements.
3. Data and Results are Recorded:
Most of the insight tools provided by the social media platform and Google analytics helps you to check in at any time for the reports of where you are lacking and which campaign is successful. You can improve your campaign by knowing the lacking points.
3. Real-Time Results:
Now, you don't have to wait for the result like waiting for the fax. On just one touch click you can have your results in front of your eyes like a number of visitors on your site, conversion rate, subscription and trading peak time, etc.
4. Brand Development:
The quality website with the perfect content that gives value to the target audience needs can result in the significant lead generation. The same can be said for social media channels and personalized email marketing.
5. Viral:
The traditional flyers can be distributed but for how much time it can make the place around the audiences? Online and digital campaigns have a one-click button to share your campaign. For an instance on average Facebook user has 190 connections from which on average 12% sees the liked post. From this, your campaign can be viewed by and you have chances to get 15 new prospects.
Now imagine the number of views and likes and shares your campaign would be getting. That’s the reason why the content is the most important for your viral branding.
At the End,
So, which is the better method? Which would you be opting to your business?
I hope this benefits will clearly help you to make a decision about what method you need to opt-in. Have a detailed analysis of what you are marketing for and which market to benefit by campaigning.