Digital Marketing Vs Traditional Marketing

Traditional Marketing

It is a kind of Promotion, Advertising, Campaign which used by companies which have proven success rate over the years.

Types of Traditional Marketing are Print Ads, Billboard Ads, Flyers, Television Ads, Newspaper Ads, Radio Ads, etc...

Advantages of Traditional marketing:

Reaching Target Customer Directly.

Broadcasting Advertising via Television or Radio will reach a major audience in no time.

It’s simple to make the audience understand.

Traditional Marketing spreads out from the following

·        Word of mouth

·        Business events·

·        Flyers and pamphlets·

·        Flex boards·

·        Business cards

Disadvantages of Traditional Marketing: 

Cost of the Advertisement (Print, Television & Radio) is expensive.

Hiring Man Power to distribute Pamphlets or Flyers

Results cannot easily be calculated

In the digital world, Digital Marketing is on trending compared to Traditional.

Digital Marketing

It is a kind of promotion for the marketing of products (Services ) using Digital Medium

Types of Digital Marketing are Display Ads, Video Ads using Digital Medium (Internet) 

Advantages of Digital Marketing:

1. Cost Efficient:

Comparing with Traditional Marketing, It is very much cost efficient. If you want to Advertise with free of cost also possible via Social Media coz creating Social Media account is free of cost.

Paid Advertisement in Facebook/ Google Ad words will cost you an average of 20 to 30 Rs. It may change depends on your bidding.

2. Tracking is Simple:

Digital Marketing helps you to track every single rupee you spend. If you are running Ad Campaign in Facebook/LinkedIn/Google etc. where you can find data on a number of possibilities such as Audience, Gender, Place, etc..

3. Target your Right Audience:

You should be very clear about your audience whom you should target. Targeting everybody will not make sense. For example, if you are operating a Digital Marketing Institute and you are placing advertisement regarding an offer for a course. Then your Target Audience should be Students, IT Professionals, and Business People.

4. Flexibility

The digital medium is more flexible to Begin/Finish/ Pause your Advertisement. If you want to change your Advertisement/ Audience/Plan can be done in Digital Medium. If you want to change your Advertisement platform to yield more results is also possible.

5. Re-marketing:

Re-Marketing is nothing but following the customer in a digital platform. For Example, if you are checking out something on Myntra but not purchased it. Then, you are browsing on Facebook, Twitter, a similar advertisement will get placed on the page.