"Digital Marketing vs Growth Hacking" What is the difference?

In the digital landscape, the terms "Digital Marketing" and "Growth Hacking" get thrown about quite frequently, but do we really understand the key differences between them? Digital Marketing is a broad concept, encompassing all marketing efforts that use an electronic device or the internet. Its focus is on reaching the target audience through various channels like social media, SEO, email marketing, and more. On the other hand, Growth Hacking is a relatively new field which is all about rapid experimentation across various marketing channels and product development to identify the most effective, efficient ways to grow a business. While digital marketing aims for steady growth, growth hacking is about achieving rapid and exponential growth. It's crucial to understand that digital marketing and growth hacking aren't mutually exclusive. Rather, they are two sides of the same coin, with each having its unique strengths that can contribute to business growth. So, which strategy do you think is more beneficial for startups, and why? Share your thoughts!

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