Digital Marketing {The Ultimate Guide}
Online Marketing: The Definitive Guide to Doing it Right
If you’ve have found yourself reading this post, chances are that you are looking ways to improve the effectiveness of your online marketing efforts. Perhaps you just don’t seem to be targeting the right keywords for your niche? Maybe you aren’t getting as much traffic to your site as you were hoping for? Or, it just might be that, somehow, your current online marketing strategy isn’t “closing deals” as effectively as you hoped?
And you need solutions to these and other digital and social marketing challenges you face. Well, you’ve come to the right place! Read on to learn more about the concepts, tools and techniques that Sandy Rowley, at?Reno Web Designer,?can help you with in creating powerful and effective online marketing strategies.
What’s in store
You’ve come here because you need REAL answers to REAL online marketing challenges. And that’s exactly what we’ll cover here today. You’ll learn all you need to know about:
By the time you read through this entire post, you’ll know everything you need to know about creating and implementing a powerful online marketing campaign for your organization. We’ll cover it all in this 4-part post. What you WON’T find here, however, is tall predictions about what the next “big” online marketing idea is, or what the future of digital marketing looks like in ten or fifteen years. We’ll leave those speculations for some of our competitors!
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Chapter 1: Search Engine Optimization/Optimism (SEO)
INTRODUCTION
An overwhelming majority of people, who are searching for a product or service online, typically never go beyond the first page of their search. Interpreting the data from one analysis[i]?leads us to conclude that 71% of Google searchers of a topic, product or service will find what they need higher up (usually position #1 on page 1) of the Search Engine Results Page (SERPs), while only 6% ever look below position 1.
In the example above, someone searching for?snow tires in New York?is more likely to buy from the website appearing in position#1, than from the one lower in the SERP.
The conclusion: The higher up your website appears on a SERP, the greater the chance that you will be able to sell your products or services.