Digital Marketing: The Ultimate Guide (2021)
Sammy Belose
SEO Manager (Ex - Sage) | ?? Performance Marketing Manager ( Worked with Microsoft & AWS) | ?? B2B SAAS Marketer for Product | Digital Marketing Specialist | ?? Awarded Media Innovator 2022
This is the ultimate guide to Digital Marketing in 2021.
In this guide, you will learn
- What is digital marketing?
- The importance of internet marketing
- Actionable tips and strategies
- How to optimize brand using digital marketing
So if you want to grow your business in the digital transformation, this guide will help you.
Let’s get started
What Is Digital Marketing? / Digital Marketing Definition
Digital marketing uses electronic devices and digital technologies to promote and sell products and services by leveraging online marketing tactics such as social media marketing, search marketing, email marketing, pay-per-click (PPC), search engine optimization (SEO), among others.
Digital marketing can be done both online and offline, which makes for a well-rounded digital marketing campaign.
Digital marketing is marketing. Through practical strategies, brands put their best foot forward and convey what they are all about. More than traditional marketing, it is how brands are getting leads and increasing conversions mainly these days, simply because people are online all the time.
In fact, from the world population of 7.75 billion, around 4.54 billion people use the internet. Hence, digital marketing strategies are sprouting and continually updated in support of big and small companies alike.
Companies seek to reach people out on social media, news sites and blogs, and other platforms where people frequent online. Strengthening their brand’s online presence helps companies’ keep their competitive edge despite the pandemic and other global challenges recently.