Digital Marketing in UAE & How Valuable it's in 2021?!
Every business small/big would like to be online or show their presence on online platforms. But there are a lot of questions or doubts for every business owner.
Is it worth it? Is it expensive? How effective is that? "This type of marketing is only for big businesses with millions in their hand".
Yes, its worth the money you spend, which will surely come under every small/big business budget and its highly effective than traditional marketing.
I will give you a brief about some Marketing platforms and to help you to get an idea about online marketing in a nutshell.
Digital Marketing
Marketing your business using digital (or online) tools has become important as people are increasingly using their mobile phones or tablets to browse products and services on the internet.
Check out the online media statistics of UAE for the year 2021.
7 hours 24 mins is the time on average each person in UAE spends on Internet out of which they spent 2 hours 55 mins for Social Media
So this is where you business must be, as your potential customers are browsing through the internet and you can easily show your product/services that you would like to promote or get awareness of your brand. The more they see you on different platforms, the more they get familiarize with your brand and ultimately will become your customer.
Your Competitors Are Online
?For your business to achieve success, you would like to pay attention to what your competitors are doing and learn from it. Think of your competitors not even as somebody that you simply area unit planning to beat, but as people that have something to teach you.
When you consider what your competitors are doing, you'll get some plan of what's working and what isn’t working. Possibly, whatever type of business you're in, your competitors have established a web presence.
Digital marketing is highly targeted and requires only a small budget to start. If you want to promote your business online and you need assistance. You can reach me by clicking here.
You can market and grow your business online via:
·????????A website
·????????Email marketing
·????????Social media
·????????Search engine optimization (SEO)
·????????Search engine marketing (SEM)
Creating a Website:
Most businesses have, or should have, a website to promote their products or services. A website is a digital shopfront allowing you to always be open for business.
Most customers will undertake online research before making a decision to purchase products and services. If you don’t have a website or other online presence you may be missing out on customers.
Your website should:
It is important to plan before creating a website, ask yourself:
Creating a website generally involves the following steps:
2. Build your website using a template or custom-built design
3. Create content for your website
4. Determine how you would like the website to look and feel (branding)
5. Set up hosting services to connect your website to the internet.
Email Marketing:
Email marketing has become an increasingly effective way to interact with customers. The most common form of email marketing is electronic newsletters (e-newsletters), this can also include sending targeted messages or promotions to your customers to keep them engaged with your business. For example, you may have a ‘rewards club’ and email clients with special offers based on their buying habits.
Email marketing generally requires you to have a database of your clients’ email addresses. It is important when collecting addresses from existing and potential customers that they agree to you contacting them at a later date.
Social Media:
Social media allows businesses to communicate directly with potential and existing customers. However, these platforms have also removed some of the control businesses have over their branding and messaging. Customers can now post comments, positive and negative, about your business to their social networks.
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Examples of social media platforms for business to business (B2B) and business to customer (B2C) target markets include:
These platforms allow you to publish?text, photo, images, videos, and audio files.
Check the Social media usage statistics of UAE for the year 2021
If you are thinking of using social media research the various platforms first, then choose a couple that your customers are most likely to use and which will work best for you.
You can connect, communicate and build relationships with people via social media. Make sure that you engage in conversations and post information which is useful to your customers. Social media is about listening and engaging with your target customers, not constantly selling to them.
You can run ads for your business on social media. It gives you the option of targeting people in a highly specific manner.
For example you can show your Ads to people who are Males between the age 25 to 40 & live around 20 KM radius from your business.
If you want to promote your business on social media or need assistance. You can reach me by clicking here.
Search Engine Optimization:
People rarely look beyond the first page of results of an online search, so ideally you want your website to rank in highly sought-after space.
Search engine optimization (SEO) is the process of getting your website listed on the first page of the major search engines such as Google, Yahoo! and Bing.
A search engine aims to provide users with the most relevant information by ranking the most trusted, usable, functional and informative sites first. SEO is critical to your online success and needs to be planned in conjunction with your website.
SEO involves ‘on-page’ and ‘off-page’ optimization techniques as well as finding the right keywords for your website content.
On-page optimization
On-page optimization is about creating web pages that can be easily read, understood and indexed by search engines. Factors to take into consideration with on-page optimization include ensuring:
Off-page optimization
Off-page optimization is about building your website’s credibility and authority. One technique for off-page optimization is to build links from other websites and social media platforms back to your website.
Link building can be difficult and time-consuming. It is also important to build links from authoritative websites rather than newly created or low-quality sites. These will give you better SEO rankings.
A good quality link should:
You can secure good quality links by:
Keywords
Having the appropriate keywords incorporated into your website content will contribute towards how highly your website ranks when it comes to online searches.
The Google Keyword Planner allows you to conduct keyword research to identify the most commonly searched for terms when it comes to the products and services you offer. Once you have these keywords, you can then incorporate them into your website copy and any online advertising you run.
Search Engine Marketing:
Advertising on search engine results pages can also improve traffic to your website by making it easier to find.
In this screenshot you can see a prefix "Ad" before all top search results. These are all promoted/paid ads against the search keyword "insurance in uae". This will help businesses to be on the top list of search results while people are searching for your product or services.
SEM generally refers to pay per click or cost per click advertising. You will be charged a fee when someone clicks through to your site. SEM advertising generally appears at the very top of the first page of results. You will be able to setup ads to show only for relevant search terms that matches your product or services.
Digital marketing allows you to engage with your prospects. You can gradually get to understand them and what they're hoping to find. On social media or on a blog you can begin a conversation. Run a survey or try to get to understand them. Pay attention to their comments or their responses to surveys.
By interacting with people digitally, you'll be able to begin to get to know what they're looking for. Wherever is their pain? What’s keeping them up at night? What solutions are you able to provide to them? Instead of trying to guess, digital marketing allows you tools and ways for finding out that your customers extremely are.
Entrepreneur & General Manager || M.B.A. with Specializations in Finance & Marketing
3 年Asif, thanks for sharing!