Digital Marketing

What is Digital Marketing?

I have been getting emails from people asking me what is Digital Marketing. Here is a brief article on what is digital marketing .

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time which is online. Basically it entails any online marketing that a company does to create brand awareness and visibility online.

The world is moving onto digital therefore businesses need to change and update to the new way of marketing by slowly moving away from traditional marketing.

There are different types of marketing strategies that a Digital Marketer can use to create brand awareness or visibility when it comes to marketing a company`s products and services online.

1.Content Marketing- It involves writing attractive content on social media platforms or website to draw more people to visit a company or business`s page.

2. Online Monitoring- This is were by a digital marketer monitors competitors online platforms and websites to find out what they are not doing that another company can tap into and use that to their advantage to improve their products and services.

3.Email Marketing- This entails a company sending out mass emails to their clients for example every time they have a new product or services. This can be in a form of a Newsletter with a link that takes the client directly to the company`s website.

4.Social Media Marketing- This is the most powerful digital marketing technique. It entails a company using social Media platforms such as Facebook, Instagram and Snapchat to run Online ads and promotional campaigns to create brand awareness.

5.Customer Relationship Management(CRM)- This entails a company engaging with its clients online. Reviewing and responding to clients queries in a timely manner and not leaving client queries unattended.

6. Data Analytics- This entails digital marketers using tools to measure ads performance . e.g by looking at the number of views or number of likes and share an advert gets online.

There are more tools that a Digital Marketer can use to help upcoming businesses get their brands out there as well as new products that are entering the market. Now you may ask yourself why will a company or business invest in digital marketing; Here is why

The Benefits of Digital Marketing compared to the traditional method marketing:

1.Digital marketing is the most powerful form of marketing and cheaper compared to traditional marketing.

2.Digital marketing is the most measurable form of marketing, you can easily measure an advert performance or reach by looking at the number of views or shares the ad has.

3.One of the greatest benefits of digital marketing is that it allows you to target your ideal buyers.

4.Your customers are on social media, and digital marketing helps you reach them. You can use all online platforms to market your products and services instead of paying for ad space on billboards for example.

There are more and more benefits of digital marketing.

Contact GoCloud Media for digital marketing services. Follow us on Facebook and Instagram.

Tuwilika Kamati

GoCloud Media Founder