Love is in the air, and so are exciting developments in the world of digital marketing!
As we embrace the spirit of Valentine's Day, we're thrilled to share some insights into the latest trends in 2024. Plus, a glimpse into our team's Valentine's Day favorites!
Digital Marketing Trends to Watch in 2024
The big question on all marketers' minds is: “Which trends are the real deal, and do they fit into our goals and strategies?”
Successful marketers must align their strategies with emerging trends while not getting sucked into "spray and pray" marketing (casting a wide net and trying various tactics without a cohesive strategy, hoping that something will stick).?
Here's a recap of a few 2024 trends from our latest article. (Read the full blog here).
- AI Revolution: With around 37% of businesses in the marketing and advertising industry already using generative AI, it's clear that this technology is a game-changer.?
- Branding Redefined: Consistency across all platforms is key for building trust and loyalty as it increases revenue by 23%. Additionally, brands must focus on delivering personalized experiences that resonate with consumers on an emotional level.?
- Content is King: Brands should prioritize visual content, including videos and podcasts (and blogs!), to engage audiences. User-generated content can bring authenticity to your brand, with examples like Apple's #ShotOniPhone campaign, which has generated over 29 million posts on Instagram.
- Social Media Evolution: Social media platforms are constantly evolving to meet user needs. From TikTok's integration of search tools to LinkedIn's growing prominence, marketers must adapt their strategies to leverage these platforms effectively.
- Email Marketing Reinvented: Despite being one of the oldest strategies, email marketing remains relevant in 2024. AI personalization and interactive content will enhance engagement and effectiveness, providing brands with new opportunities to connect with their audience.
Just for fun...
Don't miss out below on our Valentine's Day Q&A with Our Team, where we spill the beans on our favorite sweet treats, marketing picks, and purpose-led companies we're loving this season. Plus, get a sneak peek at Our 2024 Client Roster! Keep scrolling to catch these highlights.??
Let's promote positive change through conscious marketing,?
P.S. Did you take our 2024 Content Survey? Help us make our content better by answering a few questions.
Valentine's Day // Team Q&A
As Valentine's Day approaches, let's indulge in some sweet treats and spread the love! Here's what our team has to say:
Favorite V-Day Sweet Treats:
- Mikaela: Whitman’s Sampler.?
- Jessica: Red/pink/white version of candy corn.
- Lexi: Reese’s!
- Emily: Dove chocolate hearts :)
Share the Love: Whose Marketing Are We Loving?
Companies/Nonprofits with Some Heart:
- Mikaela: Kiva - Make a loan, change a life.
- Lexi: Bundle X Joy
- Jessica: Equal Exchange - A fair trade chocolate company that sources from over 40 small farmer organizations around the world.
- Emily: Saalt - Creating a reusable revolution while helping to end global period poverty.?
2024 // Client Roster
?A big shoutout to our clients who signed on to work with us in 2024.?
- ORCA HR Solutions: Transforming the consciousness and capabilities of leaders, to propel high-growth organizations with a unique blend of research-backed leadership tools.?
- Live Oak AV: Amplifying their community through uncomplicated audio-visual services for over 25 years.?
- Reverb: Providing flexible, people operations and development consulting to help companies grow while building healthy, inclusive cultures that engage and inspire employees.
- Cascade Water Alliance: Promoting sustainable water management solutions in King County.
- Flying Crow Creative: Helping purpose-driven organizations establish and reinforce their industry leadership position.?
- Downtown Bellingham Partnership: Championing the health and vitality of downtown Bellingham through the promotion of commerce, culture, and celebration.?
- Red Dot Digital Media: Leading the nation in BrightSign digital signage, providing everything from installation, in-house graphic design, content creation, and digital signage hardware.?
- Herd Freed Hartz: Blending the art of executive recruiting with a deep knowledge of the Pacific Northwest to find talent that not only meets a company's needs but embodies their ethos.?
