Digital Marketing trends to look up for in 2022

Digital Marketing trends to look up for in 2022?

The digital evolution that happened in 2020 due to the pandemic, 2022 is also bound to bring drastic changes in the digital marketing space. For many businesses, 2022 will be a time to clarify top priorities and identify the effective ways to deliver their product in ways that are new, innovative, and expansive in the digital space.

Here are 5 digital marketing trends that will dominate in the upcoming year.

Use of AI?

AI is a powerful marketing tool, AI technology helps marketers to spot trends and predict them for the future. The real estate, banking and healthcare sectors have already started to use AI in their marketing efforts. From the planning stage to conversions and customer loyalty phase AI plays a critical role in a brand's marketing efforts. Essentially, AI marketing automation allows marketers to develop personalised content and increase customer interaction by understanding, processing, and gaining insights from vast customer data. This way, your human analysts can optimise the collected customer data and run a data-driven marketing strategy for better results.

AI integrated influencer marketing

In 2020?influencer marketing market valued at $ 9.7 billion and?is estimated to reach $ 15 billion by 2022.?Data-driven influencer marketing would measure the impact of influencer activities and the performance of various campaigns. With influencer marketing software, we will see influencer marketing platforms that are focused on niche areas like identifying fake vs. real followers, scalable management of creator relationships, messaging, disbursement, attribution tracking, etc. This information can later be used to optimise the ROI from the campaign.

Mobile-first marketing strategy

In the last few years, Customers are spending more time on their phones and tablets as compared to desktops. The sole aim of brands is to capture that time and create a positive mobile experience for their customers. Brands need to create a mobile-friendly content strategy that will ranker higher in the search engine and optimise their website for the mobile screens.

Voice Search?

71% of people use voice search to search for something online instead of physically typing it out. So as a brand it is important to focus on how the brand’s web content reacts to the voice search. And understand whether the content is optimised or not. If the content is not optimised brands might miss out on tons of valuable website traffic and leads for the business.

Live Video?

Live video skyrocketed in 2020 as pandemic paused the physical event world. This created a need for brands to continue connecting with consumers through video content. Consumers prefer video content in general, they engage at a much higher rate when the content is live. On Facebook, for example, users watch live videos for?3x longer?than pre-recorded videos, and live content generates 6x more interactions. Live videos are the best medium for brands to communicate and engage with their consumers.