Digital Marketing Trends
Ad-spends on Digital marketing is increasing and effectiveness being measured through better SEO (Search Engine Optimization), personalization, usage of technology, chatbots for action, better targeting, usage of personalised apps etc.
- Communication with chatbots – as it is simple and help the web users to find what they are looking for. It saves their time, enhances customer satisfaction and also provide interactive and humor to the site visitors.
- Effective usage of private messaging apps by brands for connecting with its customers directly
- Next gen SEO – Google has come up with BERT ( Bi-directional Encoder Representations from Transformers). This is a deep algorithm related to natural language processing. This makes Google Search engine smarter and they are able to answer the complicated search queries better.
- Personalization– to enhance experiences of customers as done by Amazon, Target, Netflix, Nike and Spotify.
- Improvement of Targeted advertising – Companies are being more usage friendly and they tailor their products specifically based on the specific segments.
- Voice powered search by smartphones utilising voice assistants
- New channels and media help brands form better relationships
- Consumers demand transparency in the me-too era
- Domination of Single marketing software providers
- Use of Artificial Intelligence
- Growth in Digital Marketing spends and utilization of better technologies
- Focus on Customer Retention
Article can also be seen in my personal blog- profnaushadm.in
Multi-disciplinary designer helping brands thrive, by crafting visual and product design backed by strategy.
4 年So Informative :)