Digital Marketing Trends 2023
In 2023, Digital Marketing will be even more important than ever before. Businesses rely on digital exposure to generate interest in their brands and generate revenue in an increasingly difficult economic climate.
Personalised Marketing
Personalised marketing is a strategy that uses data to connect with target audiences and existing customers to offer an optimised marketing experience. By collecting and using data, businesses can identify patterns to more effectively target potential customers.?
Personalised marketing strategies allow businesses to reach more people without spending money on marketing methods that are ineffective or target the wrong audience. Personalised marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers. It’s about reaching the right person with the right message at the right moment with the right suggestions.
When you personalise your marketing, you send the right message to the right people at the right time. Not only does it give your content a touch of humanity, it can drive revenue, too. Here’s why you should make your marketing unique to every customer.
Personalised Marketing Statistics
80% of consumers are more likely to buy from a company that provides a tailored experience. –?Slideshare
66% of consumers expect brands to understand their individual needs. –?Salesforce
70% of consumers say that how well a company understands their individual needs impacts their loyalty. –?Salesforce
88% of marketers say their biggest goal with personalisation is to improve the customer experience. –?Evergage
Benefits of Personalised Marketing
A more satisfying customer experience. The more we feel that someone understands our needs, the more inclined we are to trust them with our problems.
When you deliver a personalised experience to a customer, it tells them that you understand their pain points. It makes their whole customer journey easier, and it transforms the buying process from a transaction into a relationship.
As you build that relationship, the customer learns to trust your recommendations and will be more likely to go to you when they have a need you can meet. A more satisfying customer experience will increase customer loyalty to your brand.
The Challenge of Personalised Marketing
While some consumers like when brands speak to their interests, they dislike when those brands come on too strong. Only?6% of consumers in a 2017 survey ?expressed appreciation for retargeted ads.
It’s all about balance. You need to clearly show the value you’re providing with personalised content and avoid aggressive targeted ads. At the same time, you need to emphasise their respect for privacy without focusing on it so much that your audience starts to wonder if they should be worried.?
To develop an effective personalised marketing strategy, companies need to have the staff, funds, and time to do it.
Increased Use of AI and Machine Learning
Artificial intelligence (AI) and machine learning (ML) are increasingly being used in marketing to analyse customer data and behaviours, personalise customer experiences, and optimise advertising campaigns.
For example, AI can be used to analyse customer data and identify patterns and trends, which can help companies better understand their customers and target their marketing efforts more effectively. AI can also be used to personalise marketing messages and offers based on a customer’s past interactions and behaviours.
In addition, AI and ML can be used to optimise advertising campaigns by predicting which ads are most likely to be effective and targeting them to the right audience. This can help companies get better results from their marketing efforts and increase ROI.
Overall, the use of AI and ML in marketing is helping companies to better understand and engage with their customers, and to more effectively target their marketing efforts.
Artificial Intelligence and Machine Learning Marketing Statistics?
According to this Spiceworks’ 2022 article,?82% of Marketers Say AI-Generated Content Is as Good as Human-Generated One .
A survey conducted by McKinsey in 2020 found that?50% of respondents report that their companies have adopted AI in at least one business function .
According to a survey conducted by Epsilon in 2018,?77% of marketers said that AI has the potential to revolutionise the marketing industry .
Benefits of using Artificial Intelligence and Machine Learning in Marketing
There are several benefits of using artificial intelligence (AI) and machine learning (ML) in marketing:
Overall, the use of AI and ML in marketing can help companies to better understand and engage with their customers, and to more effectively target their marketing efforts.
Greater Focus on Customer Experience (Ux Design)
Customer experience is important in marketing because it can have a significant impact on a company’s success. A positive customer experience can lead to increased customer satisfaction and loyalty, which can result in repeat business and positive word-of-mouth marketing. On the other hand, a negative customer experience can lead to customer dissatisfaction and churn, and can damage a company’s reputation.
Improving customer experience is also important because customers have more choices and options than ever before, and they are more likely to switch to a competitor if they are not satisfied with their experience. Therefore, companies need to focus on providing a seamless and personalised customer experience in order to stand out in a crowded market and retain their customers.
Overall, customer experience is an essential part of marketing because it plays a key role in driving customer satisfaction, loyalty, and retention, which can ultimately contribute to a company’s bottom line.
Why Ux Design is Important in Digital Marketing
User Experience (UX) design is important in digital marketing because it plays a crucial role in the success of a website or digital product. A well-designed UX can help to improve the user’s overall experience of a website or product, which can lead to increased customer satisfaction and loyalty.
In the context of digital marketing, a good UX can help to:
Overall, a good UX is important in digital marketing because it can help to improve the effectiveness of a website or product, and can contribute to the success of a company’s digital marketing efforts.
Customer Experience Marketing Statistics
According to BrightLocal’s Local Consumer Review Survey 2021,?84% of customers say they trust online reviews as much as personal recommendations .
A survey conducted by Acquia in 2021 found that?41% of marketers said that the ability of gathering enough data about consumer preferences to create compelling digital experiences ?had been very important.
According to Zendesk?Customer Experience Report 2022 , 63% of CX managers say their company prioritises CX more than a year ago. Also, 50% of customers say that CX is more important to them than a year ago.
These statistics show that improving customer services to deliver the best customer experience is important as it can determine the relationship a consumer could have with a company.
Video Marketing
Video marketing is a form of marketing that involves creating and distributing video content with the goal of promoting a product or service, increasing brand awareness, or driving customer engagement. Video marketing can be used in a variety of ways, such as:
Video marketing can be an effective way to engage with customers and drive sales, as it allows companies to showcase their products or services in a visual and interactive way. Video content is also more likely to be shared on social media and other online platforms, which can help to increase brand awareness and reach a wider audience.
Why Video is Important for Digital Marketing
Video is important for digital marketing because it can be a highly effective way to engage with and persuade potential customers. Here are a few reasons why video is important for digital marketing:
Overall, video is an important tool for digital marketing because it is highly engaging, shareable, effective at converting leads, and mobile-friendly.
Video Marketing Statistics
According to a survey conducted by Wyzowl in 2020,?87% of businesses use video as a marketing tool, and 95% of those who use video believe it is an effective marketing strategy .
A survey conducted by HubSpot in 2020 states that?54% of consumers want to see more video content from a brand or business they support.
According to a study by Cisco,?video traffic is expected to make up 82% of all internet traffic by 2022 .
A survey conducted by Wyzowl in 2021 found that?92% of marketers who use video say that it’s an important part of their strategy .
Overall, these statistics demonstrate the increasing importance of video in marketing, and show that video is an effective way to engage with and persuade customers.
VIMAR Digital Marketing Video Production
VIMAR provides a full circle digital marketing package and can meet all your?Content Production ?needs.
Commercial?Video Production ?is becoming increasingly popular for businesses when communicating its brand to the public and customers. High-quality video production allows a business to engage with customers while building brand recognition.?
Whether you’re looking for a commercial, promotional video, event video coverage or social media video content, our VIMAR production team can provide customised video solutions that will help accelerate your brands growth.?
Contract VIMAR for a?Free Consultation . Let’s use the power of video marketing to transform your business and increase your brand’s awareness today!
Audio Search
Audio search is a type of search technology that allows users to search for audio content, such as music, podcasts, and spoken word recordings, using keywords or phrases. Audio search can be used to find specific audio content, or to discover new audio content related to a particular topic or genre.
Audio search technology uses natural language processing and other techniques to analyse and understand the audio content, and to match it to user search queries. Some audio search tools also allow users to search for audio content using voice commands, rather than typing keywords.
Audio search is becoming increasingly important as the amount of audio content available online continues to grow. It is particularly useful for finding specific audio content, such as songs or podcasts, and for discovering new audio content related to a particular topic or genre.
Why Audio Search Is Important for Digital Marketing
Audio search is important for digital marketing because it allows companies to reach potential customers who are searching for audio content related to their products or services. This can be especially useful for companies that offer products or services related to music, podcasts, or other forms of audio entertainment.
Here are a few reasons why audio search is important for digital marketing:
Overall, audio search is an important tool for digital marketing because it allows companies to reach potential customers who are searching for audio content related to their products or services, and can help to drive traffic to a website and increase brand awareness.
Audio Search Marketing Statistics
Google’s Voice Search Statistics says that?20% of searches in the Google App are now done by voice .
According to Microsoft Voice Report 2019,?Over half of consumers expect their digital assistants to help make retail purchases within the next 5 years .
Overall, these statistics demonstrate the increasing popularity of audio content, particularly podcasts, and the role that audio search plays in helping users. This would be very effective for businesses to make use of as it is becoming popular and some users utilise this feature.
How A Business Can Use Audio Search To Improve Its Marketing
Here are a few ways that a business can use audio search for marketing:
Overall, audio search can be an effective tool for marketing if a business is able to create and optimise audio content, optimise its website for audio search, use voice search optimisation techniques, and advertise through audio search platforms.
Influencer Marketing
Influencer marketing is a type of marketing that involves partnering with individuals who have a strong online presence and influence over a specific target audience. These individuals, known as influencers, typically have a large following on social media or other online platforms, and they use their platform to promote products or services to their followers.
Influencer marketing can be an effective way for companies to reach a specific target audience, as influencers often have a strong relationship with their followers and can influence their purchasing decisions. Companies typically pay influencers to promote their products or services, and the influencer may receive a fee, a commission, or free products in exchange for their promotion.
Influencer marketing has become increasingly popular in recent years, as social media and other online platforms have made it easier for companies to connect with influencers and reach a large audience. However, it is important for companies to be selective in their choice of influencers, as working with the wrong influencer can damage a company’s reputation.
What Are The Benefits Of Influencer Marketing
There are several benefits to using influencer marketing as part of a company’s marketing strategy:
Overall, influencer marketing can be an effective way for companies to reach a specific target audience, increase brand awareness, improve credibility, generate leads and sales, and do so cost-effectively.
Influencer Marketing Statistics
According to Influencers Marketing Hub 2023 Key Statistics,?26% of marketing leaders are focused on livestreaming retail as a priority, and it’s expected to double this year .
According to the Digital Marketing Institute?70% of Teens Trust Influencers More than Traditional Celebrities .
According to a study by Tomoson in 2019,?influencer marketing generates an average ROI of $6.50 for every $1 spent .
Overall, these statistics demonstrate the effectiveness of influencer marketing to drive traffic to a company as there is a level of trust that the influencer has towards their audiences.
Email Marketing
Email marketing is a form of digital marketing that involves sending marketing messages or advertisements to a group of people via email. Email marketing can be used to promote a wide range of products or services, and it is an effective way to reach and engage with potential customers.
To engage in email marketing, a business will typically create an email list of potential or current customers, and then send marketing messages or advertisements to this list. These emails may include promotional offers, discounts, or other types of incentives to encourage the recipient to make a purchase or take some other desired action.
Email marketing can be an effective way to reach and engage with potential customers because it allows businesses to target specific groups of people and personalise their marketing messages. It is also a cost-effective way to reach a large audience, as businesses can send emails to a large number of people at a relatively low cost.
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What Are The Benefits Of Email Marketing
Email marketing is still an essential marketing trend as it is still widely used by many businesses for different marketing strategies. There are several benefits to using email marketing as part of a company’s marketing strategy:
Overall, email marketing is an effective and cost-effective way for companies to reach and engage with potential customers, and it allows companies to track the results of their campaigns and make data-driven decisions. It is simple to use and can help companies reach a wide range of their consumers.
Email Marketing Statistics
According to the Litmus article,?37% of brands are increasing their email budget, and just 1.3% are making cuts .
81% of B2B marketers say their most used form of content marketing is email newsletters. (Content Marketing Institute , 2020)
59% of respondents say that marketing emails have influenced their purchases. (Salecycle , 2022)
Overall, these statistics highlight the importance of using email marketing as it is a tool to engage with existing customers and potential customers driving traffic towards the company.
Mobile Optimisation
Mobile optimisation is simply?updating a website to deliver an ideal and engaging experience to users who are visiting the site from their mobile device. This is a strategic approach of optimising user experience through adjusting the website to allow mobile users to view, engage and even purchase from a company without having any unreasonable challenges when they use mobile phones. It can be done by changing the structure, content, and speed of the website to suit mobile devices. It helps to improve user engagement. Mobile optimisation also allows users to have access to information that normally is accessible through other digital devices like computers and tablets.?
Ensuring that websites are tested to improve mobile usage is crucial as there is a significant rise in users accessing websites using mobiles. Mobile devices are an important part of the digital landscape and users utilise them to conduct research, interact with brands, and purchase products and services. Up to 52 % of website traffic is generated from mobile devices and the statistics keep rising. Ensuring that a company doesn’t miss the opportunity of not optimising their website is essential to avoid not accommodating a large audience of users.
Benefits of Mobile Optimisation
The main benefits include the convenience of using mobile devices as many people own phones.?
Overally, the benefits of mobile optimisation is essential to customer user experience as they are mostly using mobile to access . In addition to making your website easier to use on a mobile device, an optimised website is also optimised for conversions.
Mobile Optimisation Statistics
According to Statista 2022,?52.2 percent of all website traffic is generated from mobile phones
Research from Web FX by Shirey (2021) states that,?61 percent of consumers say they are more likely to purchase from mobile-friendly sites
According to inbound marketing statistics from Storm (2022),?When searching on mobile, 96 percent of people use Google
These statistics show that mobile optimisation should become a norm and all websites should optimise their content information to suit mobile users as most of their traffic is generated from them.
Outsourcing To Digital Marketing Agencies
Outsourcing?to digital marketing is the use of a third party to create content or perform marketing services one’s company then uses to promote and grow their business. Outsourcing can be beneficial to both small and large businesses and utilising agencies will give the businesses different types of benefits.
Benefits of Outsourcing
Benefits of utilising a digital marketing agency include?
These benefits show that outsourcing to digital marketing agencies can save a lot of work for a company and it will help?drive a lot of traffic onto the website.
Outsourcing Statistics?
According to Marketing Tech by MacRae 2022 ,?75% of marketing agencies are outsourcing additional help ?from freelancers or marketing agencies.
Research from Howarth 2022,?IT services make up?72% of all global outsourcing contract values .
Research from Statista 2023, Written content makes up?81% of content creation services outsourced by marketing professionals worldwide in 2020 .?
This shows that not only are digital marketing agencies relied on or mainly used by multiple organisations but that they are useful as professionals are handling the company’s services as a third party. These statistics prove the value of professionals assisting companies with conversions and website traffic.?
Content Marketing What Is It? And What Are Some Examples?
The core idea behind content marketing is to create and distribute valuable, timely, and consistent material in order to draw in and keep the attention of a target audience and, ultimately, to encourage profitable consumer action.
There are many ways of content marketing, too many to cover here. However, we do want to give you a more concrete idea of what content marketing is. For the purpose of this article 5 examples will be given.?
Corporate Social Responsibility & Sustainable Practices
Corporate Social Responsibility (CSR) is about a company’s responsibility for society in the sense of sustainable business practices. There are 5 ways for CSR to promote a sustainable business.
Data Driven Predictive Marketing
In order to gain a deeper understanding of customers, businesses use data-driven marketing as a clever strategy to learn more about their behaviour, preferences and motivations looking into their data and interactions with the company.?In 2023, marketers who generate personalised messages and experiences would bring the most value in terms of ROI.
Data Driven Predictive Marketing Statistics
According to the Investp report of 2021,?40% of brands plan to increase their data-driven marketing budgets .
Pecan Predictive Analytics In Marketing 2022 Report shows that?84% of marketing leaders use predictive analytics .
Overall, these reports demonstrate that companies had learnt that data driven predictive marketing brings better economic results, so they are increasing the budget on it.
Conclusion
Let us help you in 2023!
Digital Marketing tools and trends continue to develop with advancements in technology, with 2023 being no different. Companies will need to deliver the best services in 2023 using each of the?marketing tools ?to keep up with future trends. With businesses relying on digital exposure to generate interest, a company needs to ensure that marketing is unique to every customer to deliver the best services and generate revenue despite the difficult economic climate. Let our team?work with you ?to implement change.
Research Sheet
Slideshare
Article:?The Power Of Me
Salesforce
Evergage
Emarketer
Spiceworks
McKinsey
Survey:?The state of AI in 2020
BrightLocal
Survey:?Local Consumer Review Survey
Acquia
Report:?Customer Experience Trend Report
Zendesk
Report:?Customer Experience Report 2022
Wyzowl
Survey:?Video Marketing Statistics 2021
Hubspot
Survey:?Marketing Statistics
Cisco
Report:??Voice Search Statistics
Microsoft
Report:?Voice Search Report 2019
Influencers Marketing Hub
Article:?Influencers Marketing Statistics
Digital Marketing Institute
Tomoson
Study:?Influencer Marketing Study
Litmus
Article:?2021 State Of Email?
Content Marketing Institute
Report:?2020 B2B Research Final
Salecycle
Article:??18 Email Marketing Statistics
Investp
Report:?Data Driven Marketing Report
Pecan
Statista
Research:??Content Marketing Outsource
Web FX
Research:?Marketing Stats
Statistics:?Inbound Marketing Statistics
Marketing Tech News
Exploding Topics
Research:?Outsourcing Stats
Article first published on VIMAR