Digital Marketing Trends 2022
Sachin Singh
Digital marketing specialist, Driving engagement and results through Strategic Digital marketing campaigns.
Digital Marketing Trends 2022
In today’s digital world business are adopting to the latest digital trends to increase their sales and profit margins. It becomes very essential to review latest digital trends and apply innovation in business operation to be ahead of competitors. Digital marketing strategies and tools are the need of an hour for companies to target their niche audience. In this blog, I will discuss new trends which are expected to boom in years to come.
1.?????Conversational marketing: Sales is all about conversation. Now sale is more conversational than ever. Conversational marketing is a technique which provides instant connection between customer and the marketer. Consumer wants it that way and businesses understand that. Therefore, many companies are deploying chatbots on their website, uploading personalized videos and virtual selling assistant to instantly resolve customer concerns.?
2.?????Customization / Personalization: One way to differentiate yourself is to be as personalized as you can. Each person roughly receives 40 promotional messages in a day in the form of email, text messages, call, social media ads etc. (tell me how many do you receive in comment section below)? A?Salesforce survey?found that marketers see the highest benefits of personalization on their customer experience (64%), a conversion rate increase (63%), and visitor engagement (55%).?
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3.?????Video Marketing: Video marketing is the future. We as humans like to watch things and learn from them. Most companies understand consumer behavior and they have switched on to the platforms where customers are spending most of their times such as Facebook, Instagram tik Tok etc.
?4.?????Social Commerce - Live shopping (Live streams) are going to be the new trend in a virtual space. Influencer based marketing by using – Instagram reels, checkouts, tik tok shopping is already starting to boom.
?5.?????Marketing on Metaverse platform: Marketing using Metaverse is going to be the next emerging marketing trend, as we see more and more companies investing in meta technology to capture new virtual space. With rise in gaming companies building unique gaming experiences for players in metaverse, we will see companies promoting and marketing their products within the virtual game, event, live concert or even in a business meeting.