Digital Marketing Trends (2022-2025)
Digital Marketing
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of going to physical shops.
The term digital marketing was first used in the 1990s, but digital marketing has roots in the mid-1980s when the SoftAd Group, now Channel Net, developed advertising campaigns for automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
Digital marketing became more sophisticated in the 2000s and the 2010's; the proliferation of devices' capability access digital media at almost any given time has led to great growth of digital advertising; statistics produced in 2012 and 2013 showed that digital marketing was still a growing field.
It is often referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent, in Italy is referred as web marketing but in the UK and worldwide, digital marketing has become the most common term, especially after the year 2013.Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010.
Examples of Digital Marketing
Digital Marketing Trends (2022-2025)
Here we will know which platforms will be the most useful in the coming years and where consumers will look for information about new brands.
There are marketing trends that are set to shake in the next few years, some of which we will mention:
- Despite being a household name, TikTok is one of the most underutilized social platforms right now.
- Many discount it as a GenZ-only platform or are unsure of how to promote their brand with the seemingly useless content that makes up a TikTok video.
- It is one of the fastest-growing social platforms and has over 1 billion users worldwide.
- Between Q4 of 2019 and the end of Q1 in 2020, the average time spent per month on the platform increased by 415 minutes.
- They didn’t even start testing paid ads until early 2019, but in July 2020, they launched a self-serve ad platform for businesses.
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- Now, she has more than 10 million followers.
- McKinsey, a global consulting firm, predicts that “offline person-to-person experiences will be the next horizon for personalization”.
-They suggest that advanced analytics and AI-enabled tools will drive the change.
- Even though the full impact of AI-driven personalization is yet to be seen, companies that are using the marketing strategy are seeing a huge impact.
-The Rise of Personalized Commerce study showed that 70% of businesses that used AI personalization reported seeing a 200% ROI from it.
-The inventor of the hashtag, Chris Messina, was recently quoted: “Instagram is set on colonizing the bleeding edge of where commerce is going”.
-The platform has released several new e-commerce features, and the app continues to attract a massive audience - a win-win for marketing professionals in 2021 and beyond.
-Between July and September 2020, Instagram added more users than any other social platform.
-As of May 2022, there were more than 1.28 billion active users.
-Experts suggest the platforms’ audience will continue to grow at a pace that surpasses pre-pandemic growth rates. Those millions of users are on Instagram for more than just sharing photos with their friends.
-One large study showed that 36% of users follow brands and companies on the app.
-Instagram themselves reports that more than 200 million users visit at least one business profile daily.
-In many ways, Instagram has become a one-stop-shop for digital marketing.
-Businesses can gain followers, build their brand, and sell their products right on the app.
-As one marketing agency puts it, “[Instagram keeps] making it easier for brands to attract new audiences and move existing consumers down the sales funnel, all within one platform”.
-This path to purchasing comes into play in several different ways, making it easier than ever for marketers to convert followers into sales.
-Projections show that US businesses were expected to spend a total of $33.25 billion on Instagram ads by the end of 2022.
Brands that can find the right balance between paid marketing and digital word-of-mouth directly from their customers are poised to be the most successful in the coming years.