Digital Marketing Trends in 2021

The digital revolution hasn’t quite reached its peak yet. As it continues to evolve, marketers continue to find new ways to reach their audience. So, where is digital marketing heading in 2021?

Here’s a look at the 10 most notable trends in digital marketing in 2021.

1.Chatbots?

Chatbots are used in many service industries to answer customers' questions and help them navigate through a company's website.80% of business are projected to integrate some form of chatbot system.

2. Video Marketing?

Video has become one of the most popular types of content around the web. People, businesses, organizations-everyone uses videos to learn, educate, promote and more. Viewers absorb 95% of the message while watching the video.

3.Social Media Engagement?

Social media engagement is the measurement of comments, likes and shares. Of course you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one. 84% of adults aged from 18-29 are active social media users (Pew Research Center,2021).

4.Content Marketing?

Content is king. Every website user visits, the user is bombarded with tons of content. Content marketing involves placing and marketing content in a right way so that customers or user must not feel overwhelmed with content and take in positively. 57% of marketers reported custom content was their top priority for 2014.

5.Browser Push Notifications?

Push notification marketing is an adverting strategy whereby marketers inform their target audience about services and products via browser notification on an array of devices.

6.Programmatic Advertising

Programmatic Ad Buying is the use of software to purchase digital advertising. While the traditional method includes human negotiation, requests for proposals, and quotes, programmatic buying makes use of algorithms and machines to buy ads.

Programmatic Advertising is when AI is used to automate so that advertisers can target more specific audiences.?

The automation is quick, efficient which ultimately increases conversions and lowers the customer acquisition cost.?

Real-time bidding is a type of programmatic ad buying, it allows better and fast targeting, qualifying ads to be bought and sold on a per-case basis, which means visitors who are your targeted audience will be exposed to the ad.?

7.Augmented Reality

By the definition of Wikipedia, Augmented Reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.?

It consists of 3 basic features

a combination of real and virtual worlds

real-time interaction

accurate 3D registration of virtual and real objects

While virtual reality makes buzz and gets everyone excited with grand sci-fi ideas, Augmented Reality is much more plausible from a marketing point of view. Experts foresee that AR will continue to outperform VR in terms of market?

8.WhatsApp Marketing

WhatsApp Marketing is believed to be one of the biggest & must-use digital marketing trends in 2021. WhatsApp has completely changed the way businesses now reach & engage with their customers. You can now personally message on an app that is used by all age groups and always checked multiple times in a day. And you will not be creeping out the consumer because you will reach them through a WhatsApp Business Account which helps them trust you and your business’ credibility.

You can take orders from consumers, inform them about the status of their orders and even receive & make payments! Pretty much why it is one of the best digital marketing trends you should adopt.

9.Geofencing (Location Based Marketing)

Geofencing is a location-based service marketing in which an app or other software program uses radio frequency identification (RFID), GPS, Wi-Fi, and cellular data to provoke a targeted marketing action like a text, social media advertisement, email, or an app notification. When the mobile device enters or exits a geographic boundary, it is known as geo-fence.

According to increasingly.com,?

Mobile ads with geofencing have double the CTR (click-through-rate)

Geofencing is adaptable with 92% of smartphones.

90% of SMS are read within 3 minutes.

53% of shoppers visited a retailer after receiving a location-based message.

Market Research Future has analyzed that geofencing can help elevate customer interactions, it’s undoubtedly one of the beneficial digital marketing trends and hence it is gaining popularity. The global geofencing is expected to grow approximately by USD 2,387 million by 2023 at 27% of CARG between 2017 and 2023.?

10.Hyper-local SEO

Hyperlocal SEO is a digital marketing trend that is very helpful for start-ups as well as small businesses. Never before has it been easier for small business owners to be able to use the power of digital marketing to get customers.?

Hyperlocal SEO is the new algorithmic push by Google which focuses on a person’s current NAP (Name, Address, and Phone number) to give very personalized results to daily queries such as “closest ATM near me” or “where to buy coffee?”?