Digital Marketing Trends for 2020

Marketers are constantly trying to innovate and push boundaries to get their brands’ messages across to their target audiences. This innovation has already seen them shift focus from traditional marketing techniques like print media and TV commercials. With the world going digital, so have marketers. Online marketing has now evolved into a mainstream marketing platform. However, online marketing keep changing as the industry is continuously evolving and changing. From the rise of influencer marketing to a shift towards video content marketing, new trends keep emerging in this dynamic landscape.

It has become necessary for marketers to keep track of the ever-changing online marketing trends and plan their strategies accordingly. 

That’s why we have decided to come to your rescue and update you on the latest online marketing trends that will shape the marketing landscape in the future.

Online Marketing Trends for 2020

1. Video Content Will Continue to Dominate

Marketing through video content was a dominant online marketing trend last year and will continue to be so in the foreseeable future. No surprise really seeing as Cisco predicts video will account for 82% of overall internet traffic by 2022. But what’s the secret behind this massive video consumption rate?

Well for starters, they’re more engaging because they appeal to our visual and auditory senses together. You can get your point across better and improve your sales by telling more compelling stories.

The second reason is that people now do a lot of product-related research, both pre-purchase and post-purchase, by watching videos. Whether it is to research a product before buying or understanding how to use it after purchase, videos are an easy way to understand both.

According to a Think with Google study, people are 3x more likely to watch a product review video than to read a product manual. And 80% of people who watch a product-related video do so pre-purchase, at the beginning of their purchase process.

2. Influencer Marketing 

Influencer marketing is one of the most popular online marketing trends, and that is only going to grow further in the years to come. And it has been adopted by digital marketers at a rapid pace.

According to HubSpot, influencer marketing spend is forecasted to reach $8 billion by 2020.

Consumers tend to trust opinions and recommendations about products when coming from their favorite influencers. Clearly then, if you haven’t already jumped on this bandwagon you should do so now.

Your ability to find the right influencers, especially ones who are aligned with your niche, will determine the success of your campaign.

3. Chatbots

AI-powered live chat tools are all the rage these days, and for good reason too.

They’re a futuristic solution to all your customer service nightmares. However, it is one of the few online marketing trends that has yet to reach its peak.

Chatbots can be used for engagement, answering repeated questions, and customer service issues.

As AI technology advances, we can expect more brands to rely on chatbots to provide an improved online customer service. There’s massive potential here, which brands have only just begun to tap into.

Servion predicts that by 2025, 95% of all brand-consumer interactions will be powered by AI.

4. Big Data

You shouldn’t be surprised to see Big Data on this list of online marketing trends seeing as it’s trending in almost every industry. From an online marketing perspective, there’s an overwhelming amount of consumer data you can collect and analyze. Thanks to Big Data, you can gather data from customers’ social media activity, online purchases, and internet searches.

No wonder a survey by Statista found it to be the second most effective digital marketing technique. With 14% of marketers voting for it, it was narrowly behind content marketing and at par with AI.

5. Storytelling

Content marketing in itself isn’t a new concept. But incorporating storytelling to get brand messages across is one of the newest online marketing trends.

After all, who doesn’t like a good story?

In fact, stories are 22 times more memorable than just plain facts and are a good way to communicate your brand’s message.

That’s exactly why brands are focussing on crafting compelling stories which have an emotional appeal.

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