Digital Marketing Trends in 2019

As 2019 approaches, there could be a dramatic shift in the digital marketing scene which encompasses SEO ( Search Engine Optimization), SMM (Social Media Marketing), content marketing and more. In a constantly changing high-tech era, companies continue to wrestle for attention online.

With less than two months until the year closes out, it’s critical to consider the advertising landscape and rethink your marketing strategy, because what worked for you then might not work for you now.

Here are the best ten things you can do to take your technique from present to future and cater to this magnanimous digital user base:

1. Chatbots – Mechanize Web Communication 

2. Video Marketing – Pictures…err..videos say a thousand words

3. Voice Search – The world of Siri, Alexa and many others.

4. Social Media Messaging Apps – More than emoji sharing platforms

5. Stories and Micro Moments – Everything is “Now”

6. Personalisation – A constant factor

7. Influencer Marketing

8. Native Advertising

9. Visual search – It is bigger than you think.

10. Augmented and Virtual Reality 

The digital transformation is about more responsive, authentic, and analytical methods as we embrace new media, platforms, and opportunities. The primary goal that remains a constant is for businesses to choose the best option for their clients as they transition through the changes in the years to come. The future of digital marketing is bright but its complexity is not to be underestimated. It’ll be easy to get lost in the funnel cloud of swirling technologies and changing dynamics, but those who keep their finger on the pulse are likely to stay ahead in the race.