Digital Marketing: Top 7 Tips for Small Business

I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.

Get Your Basics Right

Does your business have a website? If you answered yes, congratulations. If your answer was no, get one built right away. You do not have to spend thousands of dollars to build a website. You could either use one of the many online website builders or hire a freelancer to build the website for you. Nevertheless, the one thing you need to make sure is that your website is mobile-friendly. With more and more people using their mobile devices, it is critical that your website loads well on mobile devices.

Differentiate Yourself

As a small business leader, you will never compete in marketing budgets with your bigger competitors. The only way you will compete is by differentiating yourself and positioning yourself in the digital world. Research your competitors and find out ways to differentiate yourself. Say you offer plumbing services. 

Understand and Use SEO

Having a website and differentiating yourself is only half the job done. On the internet, you must make sure people find you. This is where SEO or search engine optimisation comes in. SEO is all about improving your search engine ranking result and making it easier for consumers to find your products and services online. 

Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0411 686 071.

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