DIGITAL MARKETING-TOOLS AND INSIGHTS

Digital Marketing has evolved a lot over the past few years and is changing the face of business rampantly. Irrespective of size, almost all the companies are a part of this tidal shift on a global platform. Digital marketing concentrates on utilizing the tools that are available for market penetration. It is essential to keep an eye on the latest tools that ushers in a change in this domain. In this article, we shall be deliberating on such tools that are affecting the whole market.

Pingdom Website Speed Test

In this fast-paced world, the prospective customers who are visiting your website expect clarity of information. They do not have enough time to wait until your site is loaded and then check the products or any other information present. It is crucial for your website to load quickly. A survey has stated that if the website page loading time increases from one second to three seconds, you will witness an increase in the bounce rate by 32%. So it is essential for you to have a tool handy so that you can check the speed of your website from time to time. Either it is drop in the traffic or increase in the bounce rate; your website loading time is responsible for both of them. Pingdom serves this purpose very well, and you will get to know about the loading speed of your website very quickly. 

BuzzSumo- For Content Marketing

"Content is king" in digital marketing. High-quality content helps in driving the traffic to your website. BuzzSumo is a tool that helps in searching the internet for queries related to the content. It includes various factors like shares, likes, and comments on social media.This tool allows you to analyze the content in any niche. The advanced search engine of Buzzsumo helps in looking for highly relevant content by topic, domain and author name. 

  WordStream

Wordstream helps in analyzing the effectiveness of your ads on Facebook and Google Adwords. The platform observes and tracks the contextual advertising and provides you with recommendations on the use of alternative landing pages, new keywords, and the bid management. 

  Google Alert- For Better PR Management.

It is essential for you to monitor your business mentions on the net to track them. The best way to do that is by using Google Alerts. Enter a specific keyword on Google Alerts and create an alert for it. If there are any new mentions of that particular keyword, then Google will alert you via email. If any other article is discussing your business, then you can check that article out and promote it on your social media handles. If any customer is venting about you on social media, you can reach out to the customer and solve their issues.

  Conversion Rate Optimization Tools- Google Analytics

Being aware of the conversion rate of your website is essential. Any business should have a clear idea about the conversion rate that is happening through their website. The conversion rate optimization tools will provide the analytics that are key performance indicators of a website.

  Email Marketing Campaign Creator

Check any digital marketing strategy, the one thing that is common to all is email marketing. Email marketing is the core of any digital marketing strategy and is a handy tool too. This way the current customers will be able to hear about your business, and you have a chance to connect with them directly without any third party people's involvement. You have an option to become a trusted resource for the customer and to increase the conversion rates. There are so many email marketing campaigning tools that are available in the market. Some of the best tools are MailChimp, Campaigner, Emma, Campaign Marketer, and so on.

  Social Media Marketing 

Social Media marketing is one of the essential marketing techniques in the digital marketing realm. Social media is a gigantic platform, and the business will have a global reach with the help of these tools. The marketer should take care of the posting time, platform, images, use the prospective tags and review the performance metrics across various platforms. Although Facebook provides specific in-house tools, it is imperative to have a dedicated social media marketing process to analyze the performance of posts on various social media pages. Some of the highly reliable social media tools are buffer, sprout special, Hootsuite. Digital marketing is vast, and there are many tools available in the market. It is essential to use the perfect set of tools for effective digital marketing.