Digital Marketing Tips for Nov 11
I promise simple, actionable digital marketing tips bi-weekly and here they are!?
More is available on Instagram desktop.
Analytics, posts, messages and explore! Doing Instagram on desktop is arguably more efficient than mobile, so lean into this when you can!
Cool YouTube Strategy:
I talk about it on my channel , but let me summarize: do a video, don't mention the time or year, and update the title and keywords with the year each year. This helps you rank for keywords for that year.?
Pinterest LOVES Video Idea Pins
When pinning, be sure to also do idea pins (which are like Instagram stories: Pinterest promotes them and they stay at the top of the feed for 24 hours) with videos. My hack: download TikToks or Instagram Reels (though reels strip the audio off before download) and post those as idea pins.?
A bunch of ways to get more followers:
People LOVED this post on Instagram, so thought I'd share this here:?
??Post more frequently
??Use (diversified) hashtags
??Run ads, with the primary goal of followers or profile views
??Go to events
??Speak at events
??Print a QR code on printed materials to your socials
??Put your socials in your email signatures
领英推荐
??Direct traffic to your socials from your email marketing
??Cross pollinate your channels (sparingly)
??Run contests
??Get other people to tag you in posts
??Put your socials prominently on your website
??Network with other businesses, instead of swapping business cards engage on social
??Use diverse location markers on posts to change up discoverability based on locale
??Pull stunts or create wildly shareable content
??Get press mentions about your business
YouTube now allows custom URLS for all!
Be sure to customize your YouTube URL, and that it's the same handle as all your other socials.
Use Twitter lists to curate mini-newsfeeds.?
Rather than sift through everyone's Tweets all the time, create a list and put people on it which creates a mini and specific following. CLICK HERE for an example which is my list of digital marketing experts - a list I personally created and follow to stay ahead on trends.
By the way, if you're in/around Guelph, join us for my last event of the year! Register , or buy the slide deck.