DIGITAL MARKETING TIPS FOR LAWYERS TO GROW THEIR CLIENT BASE

In a world where every business is getting online, taking advantage of the possibilities of the internet is now non-negotiable for lawyers. If you want to grow your law firm faster, you simply have to incorporate online marketing techniques into your marketing strategy.

The possibilities offered by the Internet are very wide when it comes to attracting clients to our office. However, the enormous possibilities of attracting customers have to comply with a legal marketing plan both online and offline.

Given that your intention is to attract clients on the Internet for your law firm, you must bear in mind that the language, actions and objectives in the virtual world have nothing to do with the way you relate to your clients in the office. Therefore, your areas of activity are going to be different.

In this article, we are going to focus on 3 main digital marketing tips that can help you greatly grow your client base. Here we go:

Content Marketing

It is not news that the quality of your website content is really important. There are chances that you are already writing articles and blog posts for your business website. If not, now is the time to start.

Create quality content for your target audience. These are different from the technical content with all the legal terms that your colleagues would love. For a normal visitor, this would be too difficult to read. Explain legal procedures in simple terms, or else they will leave the page quickly. If this happens you will have lost a potential client.

Create legal content that provides solutions to the visitor. Try giving simple advice to everyday legal issues that your target audience might face. Once you have content distributed by the network you can write that article about the registration you so desire. However, for the moment, devote your efforts to simple articles. The everyday legal problems are those that visitors search for on Google and therefore with which you can attract visitors.

Social Media Marketing

Social media is a brilliant way to take advantage of digital marketing. Unlike content marketing, though, you need to show not just your head, but your heart. This is a point that requires open-mindedness on your part as a lawyer. Here you can reveal more of your everyday human side.

Do not just talk about Law. Yes, your business is Law. There's no doubt about that. However, when you are on social media, you can also share news, humorous pictures referring to the subject matter, comments from other users, and so on. Do not be afraid to interact with the social community. This makes your profile more natural and your publications more likely to capture the attention of other users.

However, don’t get carried away. Avoid controversy and "dangerous" topics. These may be political or religious. It could even be about sports. A slip in this medium can make an army of users begin to attack your business social account. Try to be unbiased or neutral. If you think you cannot do it, avoid interacting from the business account.

PPC Marketing

PPC marketing is just a short form of pay-per-click marketing. Even though you can market your law business just by creating contents on your websites and sharing posts on social media, you can do much more when you add PPC marketing to the mix.

You can advertise with Google Ads to have your website displayed for keywords related to your business. This means more prospective clients get to see the link to your business website, just for a fraction of what you would have paid on traditional media. The same strategy can be applied on social media.

Generally, you can target a particular audience and specific demographic to further improve the relevance of what you offer. The more relevant your offers are to your target audience, the more clients you’ll get.

There are so many ways to take advantage of digital marketing for your law firm. From the 3 tips above, you can see that it doesn’t have to cost you an arm and a leg. Explore the possibilities of digital marketing and see your law business skyrocket!