Digital Marketing Tips for June 26

I'm committed to sharing actionable tips, so here's some digital marketing tricks you could implement today!

A few little things to improve your emails:? When doing email marketing, a few little changes can make a world of difference, like?

• Emojis left flushed: These disrupt typical email behaviour of quickly look/dismiss, and gives cues/clues as to what's in the email
• Use the preview text to compliment the subject line
• Make your emails either extremely long (ex: this one would be considered long) or short (1 scroll or none to see the whole email)?
• In the subject line, only capitalize the first letter of the first word (to make it look like a personalized email)?

With Pinterest, faces rule...on every type of content!? A few different reports and creators have recently discussed the secret to success on Pinterest is faces. This applies to all content! If you're using stock photos, try to have a person in it. Graphics and infographics: try to have a cartoon version of a person. Either way, somehow, include faces!? Here's how to skyrocket your LinkedIn network in minutes per month: You can send 100 connection requests per week, and this is what I've done to grow my LinkedIn (and it literally takes maybe.....10 minutes, MAX, per month):

1. Think about what kind of people you want to connect with. Try to identify them based onjob title andlocation
2. In the search bar, type in the job title?
3. Then on additional search parameters, narrow it to location and choose 2nd degree connections
4. then connect with those folks

Connecting is fast and easy, and how I've gotten to over 7000 connections (that, I will add, are engaged and do buy).?

The business case for WhatsApp as a social media channel:?? WhatsApp is used around the world as a universal messaging app....except Canada and the US. We are missing out on a global audience by not using this! To use WhatsApp:

• set up a community,
• have a reason for people to connect with you,
• chat with folks and provide support, answers and promos as needed, and
• reward your champions who advertise for you and speak on your behalf!

"Check in" to places on your Facebook posts:? This is an easy one: when you do Facebook posts, always add a location. This way you get found for it and increase your discoverability!

If you want more people to see your Instagram stories, post less (yes, less, it's weird, lemme explain) I don't know why, or how, it works, but I've found when I post less stories (1-2, sometimes 3) I get WAY more views than when I have 7+. So when you want more views (sales, important announcements, when you want engagement/feedback) post less.?

Post more links, ask for the sale more often.? A common problem I'm finding in my work with clients lately has been not getting enough sales. A big commonality I'm noticing is that they're not asking for the sale as often as they could! Ask for the sale, give us a reason to buy, and post the links where people can buy.?